Earth is not flat. Nor are creative organisations.
Too flat creative organisations are hardly a widespread problem. Rather, we need to work to cut down the middle management. This is what Peter Lundberg, CEO of Kapero, writes in a response to Björn Rietz's column in "Resumé".
Before hiring Social Media Managers - Read this!
The suitability of recruiting multi-skilled social media managers has been debated in recent months. Some are getting it right and others being way off. However, most debaters miss the big problems and fail to unravel the causes and solutions.