Clients

Fremantle is a British multinational television production and distribution company based in London. Fremantle is one of the world's largest producers of television entertainment and is the production arm of RTL Group, Europe's largest entertainment distributor. They have developed programme formats such as "Idols" and "Farmer Wants A Wife". (2020)

Revenue
€360 million (2020)

Number of employees
ca. 600

Berling Media is one of Sweden's oldest publishing groups. Its three subsidiaries, Gleerups Utbildning, Gothia Kompetens and Verbum, offer a broad portfolio of media and communication products - teaching materials, course literature, skills development, literature, magazines and meetings. The company has offices in Stockholm and Malmö.

Revenue
€32.7 million (2020)

Number of employees
128 (2020)

Astra Zeneca plc, trading as AstraZeneca, is a Swedish-British multinational pharmaceutical and biotechnology company whose products are sold in more than 100 countries. The company was formed on 6 April 1999 through the merger of two pharmaceutical groups, Astra AB of Sweden and Zeneca Group plc of the United Kingdom. Its headquarters are in Cambridge. Since the merger, Astra Zeneca has been among the world's largest pharmaceutical companies.

Revenue
€24.2 billion (2020)

Number of employees
76,100 (2020)

Zound Industries designs, develops and sells headphones and speakers through the Marshall brand.

Revenue
€192 million (2019)

Number of employees
172 (2019)

Dustin is a Swedish retailer of IT products and the largest E-commerce retailer in Northern Europe. Dustin was founded by the couple Bo and Ulla Lundevall in 1984 as a side business in a zoo store in the Stockholm suburb of Farsta, selling computer accessories such as coloured floppy disks via mail order. In 1995 Dustin started selling via the internet. Dustin Group has now operations in Sweden, Norway, Denmark, Finland and the Netherlands and was listed on the Stockholm Stock Exchange in 2015.

Revenue
€1.5 billion (2020)

Number of employees
1,500 (2020)

Kapero deliverables


  • After making the strategic decision to bring marketing and communications departments together and forming a new joint department Kapero was asked to help with an overall analysis of how the Marcom organisation should operate.
  • The analysis pinpointed the organisational challenges and from these a more process-oriented organisation was designed.
  • In parallel, Kapero supported the creation of a new marketing communications strategy to strike the right balance between branded and tactical marketing communications and to answer the question of how to balance owned versus purchased channels.
  • Based on the new organisation and strategies, new processes were designed together with the staff.

Stibo Systems is one of the world's leading software companies in Master Data Management solutions. Their MDM system is used in manufacturing, distribution, retail, tourism, automotive and colonial trade industries to manage strategic information on a global scale.

Revenue
€95 million (2020)

Number of employees
687 (2016)

Essity Aktiebolag is a global hygiene and health company headquartered in Stockholm, Sweden. Its products include tissue, menstrual pads, baby diapers, incontinence care, compression therapy, orthopaedics and wound care. Essity was part of SCA until 2017. The company's shares have been listed on the Stockholm Stock Exchange since 2017.

Revenue
€12.2 billion (2019)

Number of employees
46,000 (2019)

Oriflame Holding AG is an international cosmetics company of the network sales type, founded in Sweden in 1967 by the brothers Jonas af Jochnick, Robert af Jochnick and Bengt Hellsten, selling mainly beauty and body care products. The company has around 6 000 employees, 1 000 products in its range and a turnover of more than EUR 1,3 billion. Oriflame operates in more than 60 countries, where its beauty products are marketed by over 3 million independent Oriflame Brand Partners.

Revenue
€1.2 billion euro (2020)

Number of employees
6,000 (2020)

Kapero deliverables


  • Analysis of the need for digital content in different markets in Europe, Asia and America as a complement to the printed catalog production. Review of digital activities with associated results in different markets and identification of future needs.
  • Analysis of web traffic, traffic sources, customer journeys, target groups and purchase behaviors and SoMe. Analysis of product areas and sales as well as launches in relation to communication and content.
  • Development of a content matrix with existing and new types of digital content for different purposes with defined responsibilities, processes, volumes and associated governance model.

Svenska Handelsbanken AB is one of the largest banks in the Nordic region with offices in Sweden, Norway, Finland, Denmark, the Netherlands and the UK. Handelsbanken offers a wide range of financial services for companies and private individuals, traditional corporate services, investment banking, financing, trading, equity and fixed income investments and personal insurance.

Revenue
€4.2 billion (2018)

Number of employees
12,549 (2020)

Kapero deliverables


  • Analysis of the marketing and communication function at one of Sweden's largest banks (brand, corporate info, TV, Web, App, SoMe, intranet, newsletter, product information, POS material) and interaction with clients, agencies and local activation. Analysis of channel selection, contact costs and reach.
  • Development of objectives for new organisation with new processes and interfaces for interaction with clients and local activation. Management of market, group and product information.
  • Targeting of channel selection, activity planning (traditional and digital channels), impact measurement and KPIs and scenarios for in-house function.
  • Potential and action plan for development and implementation of new processes, tools and organisation.

Systembolaget Aktiebolag is a state-owned company with a statutory monopoly in Sweden on the retail sale of spirits, wine and beer with an alcoholic strength of more than 3.5% by volume. Systembolaget operates a chain of more than 440 stores.

Revenue
€3.5 billion euro (2019)

Number of employees
3,819 (2019)

Hennes & Mauritz AB (H&M) is a Swedish multinational clothing company headquartered in Stockholm. It is known for its fast-fashion clothing for men, women, teenagers, and children. As of November 2019, H&M operates in 74 countries with over 5,000 stores under the various company brands, with 126,000 full-time equivalent positions. It is the second-largest global clothing retailer, behind Spain-based Inditex (parent company of Zara). The company makes its online shopping available in 43 countries.

Revenue
€22.6 billion (2019)

Number of employees
171,000 (2019)

Kapero deliverables


  • Development work for new global marketing organisation (branding, creation, content/copy/image, channel selection, monitoring and knowledge sharing. Division of responsibilities global vs regional vs local).
  • Organisational framework, evaluation of organisational scenarios, impact assessment and overall marketing process.
  • Documentation of organisational solution, success factors and action needs.

Trafikverket is a Swedish governmental administrative authority, which started its operations on 1 April 2010. The authority has its headquarters in Borlänge, and regional offices in Luleå, Gävle, Stockholm, Eskilstuna, Gothenburg and Kristianstad. Trafikverket is responsible for long-term planning of the transport system for road traffic, rail traffic, shipping and aviation. It is also responsible for the construction, operation and maintenance of state roads and railways.

Revenue
€7.1 billion euro (2020)

Number of employees
9,000 (2020)

Tele2 AB is a Swedish telecommunications operator headquartered in the Kista Science City, Stockholm, Sweden. It is a major telephone operator in Sweden, Russia, Estonia, Latvia and Lithuania. The company was founded in 1993 by Jan Stenbeck. Tele2 is active in fixed telephony, mobile telephony, broadband, TV and streaming, as well as internet and data services. In 2018, Tele2 AB merged with Com Hem AB, which has since been part of Tele2 AB. The company has 4.5 million customers in the Swedish market.

Revenue
€2.4 billion (2017)

Number of employees
5,670 (2017)

Kapero deliverables


  • Systematization of monitoring the media buying which allows for an ongoing analysis of the real impact in relation to investment.
  • Analysis of the marketing function, organization, processes and purchasing.
  • Development of new organization for the marketing function.
  • Construction of a new department for internal production of digital and printed advertising material, including recruitment of personnel, development of new processes and tools.

AB Svenska Spel is a state-owned company that operates in the regulated gaming market in Sweden. Gaming operations are divided into three separate business areas: Sports & Casino, Tour and Casino Cosmopol & Vegas. The company was formed in 1997 through a merger of the two state-owned companies Svenska penninglotteriet and Tipstjänst. The head office is located in Visby. It operates through approximately 5,100 retailers, 1,700 restaurants, pubs and bingo halls and via the internet. The State's return from Svenska Spel amounts to approximately SEK 5 billion annually.

Revenue
€530 million (2020)

Number of employees
1,400 (2020)

Kapero deliverables


  • Analysis of the marketing and communication functions including organization, processes and purchasing.
  • Reorganization and building internal advertising production.
  • Routines and tools for ordering of digital communication.
  • Recruitment of bureau chief and staff, development of new processes and tools, and interface and interaction with advertising agencies.

Stadium Aktiebolag is a Swedish retail chain selling sports equipment. The head office and central warehouse are located in Norrköping, where the original sports shop was located; originally called Spiralen sport and mainly specialising in skis. The company was founded in 1974 and by 2020 has around 170 stores in Sweden, Germany and Finland.

Revenue
€606 million (2020)

Number of employees
3,200 (2016)

Kapero deliverables


  • Building internal image production associated with new e-commerce.
  • Analysis of advertising production
  • Development and implementation of new processes for campaigning.
  • Recruitment and training.

Postnord AB is a Swedish limited liability company that is a Nordic postal operator. The company is Sweden's second largest employer after Volvo Cars, in terms of number of employees. It was formed on 24 June 2009 through a merger between the Swedish Post and Post Danmark. The Postnord group is owned 60 percent by the Swedish state and 40 percent by the Danish state.

Revenue
€3.8 billion (2020)

Number of employees
28,000 (2016)

Kapero deliverables


  • Analysis of the Nordic communication department (brand, corporate and internal communication, marketing communication, digital communication), local communication units, agency collaborations and media investments. Focus on division of central vs. local responsibilities and interaction with business areas.
  • Development of an operating model for a clear central communication department with improved interaction with business areas and local communication units. New cross-country and cross-functional processes with associated KPIs.
  • Business case and roadmap for the development and implementation of adjusted organization, roles,and processes, both within the central department and the communication units in the countries.

Peak Performance was founded in 1986 in Åre by some of Sweden's top downhill skiers, including Stefan Engström and Peter Blom. Peak Performance is today Scandinavia's largest clothing brand in functional sports fashion and is available in over 20 countries. They produce clothing for skiing, golf, training and outdoor activities as well as a casualwear line.

Revenue
€98 million (2017)

Number of employees
189 (2020)

Kapero deliverables


  • Development and implementation of new work processes and tools for e-commerce and web product information.
  • Review of supplier structure and construction of new media bank.

OK-Q8 AB is one of Sweden's largest fuel companies. The company is half owned by OK Ekonomisk förening (OK) and half by Kuwait Petroleum International. The Swedish operations comprise approximately 740 stations. OKQ8 sells fuels such as petrol, diesel, biogas, HVO100 and electric car charging. Many of OKQ8's 350 manned service stations offer car washes, self-service car washes, car rental and repair services, as well as automotive products and fast food. OKQ8 also provides a range of products and services for direct sales to companies active in the fields of agriculture, transport industry, shipping, repair shops, etc.

Revenue
€1.9 billion (2021)

Number of employees
2,240 (2021)

Norstedts Förlagsgrupp AB is a Swedish group of book publishers consisting of Norstedts, Rabén & Sjögren, Tiden, Brombergs, B. Wahlströms, Printz Publishing, Massolit, Norstedts Kartor, Böckernas klubb and Barnens bokklubb. Since 2016, Norstedts Publishing Group is part of the Storytel Group.

Revenue
€44 million euro (2019)

Number of employees
ca. 100 (2020)

Kapero deliverables


  • Analysis of the organization, roles, responsibilities, processes and purchases on the editorial and production department within all Norstedts publishers.

Norrköping municipality is a municipality in Östergötland county. The central city is Norrköping. The municipality, which with its 1600 square kilometres is the largest in the county, is located in the north-eastern part of Östergötland. Norrköping is Sweden's eleventh largest urban area with 96 776 inhabitants in 2018. Norrköping's total population in 2021 was 144 128.

Number of employees
10,975 (2019)

NCC Aktiebolag is a Swedish multinational construction and real estate company. Its main shareholder is Nordstjernan AB. NCC operates in the Nordic region. The group's head office is located in Solna. NCC, the Nordic Construction Company, was formed in 1988 as a result of a merger between JCC and ABV.

Revenue
€5.1 billion (2020)

Number of employees
14,500 (2020)

Kapero deliverables


  • Needs analysis, requirements definition, procurement, and project management of a new media bank for the information department.
  • Business development of the in-house agency organisation.

Natur & Kultur (NoK) is a Swedish book publisher founded in 1922 with an extensive range of educational and general literature. Since 1947, Natur & Kultur has been run as a foundation. In addition to book publishing, the foundation's mission is "to counter totalitarian ideas and statecraft and to promote economic and political freedom".

Revenue
€35 million (2020)

Number of employees
142 (2020)

Kapero deliverables


  • Development of strategy for digitalization of teaching aids.
  • Analysis of the organization, roles, responsibilities, processes and purchases on the editorial and production departement of General Literature and Study Materials.
  • Change in roles and responsibilities, and implementation of new tools and work processes in the newsroom.
  • Development of vision, organization, direction and action plan and business case for an outsourced production department.

Mittmedia was one of Sweden's largest media groups, owning a number of daily newspapers, printing plants and commercial radio stations in the Central Sweden region. The head office was located in Gävle. In 2019, Mittmedia was acquired by Bonnier News and Norwegian Amedia.

Revenue
€92 million (2015)

Number of employees
387 (2015)

Kapero deliverables


  • Analysis of the sales organisation with associated objectives, action plan and potential.
  • Development of a new organisational structure to improve sales efficiency, increase turnover and adapt to the new media landscape and changing customer needs.

Linköping University is a Swedish state university founded in 1975. The university has four faculties: the Faculty of Philosophy, the Faculty of Medicine, the Faculty of Technology and the Faculty of Education. With approximately 32,000 students and 4,000 employees (2019), it is one of Sweden's largest universities.

Revenue
€409 million (2020)

Number of employees
4,300 (2020)

Lindex is a Finnish-owned fashion chain within the Stockmann Group with approximately 4,000 employees, around 460 stores in 19 countries in the Nordic, Baltic, Central Europe, Balkans and Middle East regions. In addition to in-store sales, Lindex also sells fashion through its Shop Online in 28 countries; all EU countries and Norway. The Lindex range is also available via Nelly.com, ASOS.com, Boozt.com and Zalando. The range includes women's fashion, lingerie, children's clothing and cosmetics.

Revenue
€576 million (2019)

Number of employees
ca. 5,000 (2019)

Kapero deliverables


  • Analysis of the marketing departements organization, processes and purchases.
  • Development of a new organization and action plan including business case.

Lernia AB is a training, staffing and redeployment company wholly owned by the Swedish State. The seeds of Lernia were sown in the 1920s, with state retraining courses for the unemployed and later labour market training.

Revenue
€200 million (2020)

Number of employees
3,377 (2020)

The Royal Court is the organisation that assists Sweden's Head of State and Royal House in their official duties. It is also the task of the Royal States to preserve, and to show to the public, the cultural heritage associated with the Swedish monarchy.

Revenue
€12 million (2012)

Number of employees
255 (2012)

Kapero deliverables


  • Structure and building of organization, technology and processes to manage hundreds of thousands of images that the Royal Court possess.

Kulturhuset Stadsteatern is a cultural institution in Stockholm, comprising Kulturhuset i Stockholm and Stockholm City Theatre. In 2018, the activities had a total attendance of more than 2.8 million people.

Revenue
€47 million (2020)

Number of employees
ca. 420 (2020)

Kapero deliverables


  • Analysis of the communication function in terms of organisation & processes, channels & impact and purchasing & costs, with associated action plan and business case.
  • Implementation of a new organisational structure, roles and processes for the communication function and support for reorganisation and recruitment.

Kommunal, also known as SKAF, is a Swedish trade union, the largest member union of LO in Sweden, founded on 23 January 1910. Kommunal organises more than 500,000 members working in municipalities, county councils, private companies, parishes, cooperatives and farms.

Number of employees
548 (2020)

Kapero deliverables


  • Analysis of the communication function in terms of organisation & processes, channels & impact and purchasing & costs, with associated action plan and business case.

Kappahl is a Swedish, international clothing chain based in Mölndal outside Gothenburg. The company has nearly 400 stores and e-commerce in Sweden, Norway, Finland, Poland and the UK. Kappahl's business concept is "affordable and responsible fashion in a simple and inspiring way".

Revenue
€465 million (2019)

Number of employees
4,000 (2019)

Kapero deliverables


  • Analysis of the marketing departements organization, processes and purchases with associated action plan and potential.

If Skadeförsäkring is an insurance company with approximately 3.6 million customers in Sweden, Finland, Norway, Denmark, Estonia, Latvia and Lithuania. Gross written premiums amounted to SEK 42 billion in 2015. If offers property, personal and business insurance to customers in national markets in these countries. In addition, If offers services to corporate customers with international operations at branch offices and through networks abroad.

Revenue
€4 billion (2015)

Number of employees
6,200 (2015)

Kapero deliverables


  • Analysis of the Nordic internal agency businesses organization and processes (3 offices).
  • Development of an action plan including a business case.
  • Recruitment of a nordic advertising manager.

Hyresgästföreningen is a membership organisation and an interest group for tenants in Sweden. It has 538 000 members who receive advice and support in their dealings with landlords. Hem & Hyra is the independent member magazine of the Swedish Tenants' Association and has been published eight times a year since 2007. The magazine is published in 33 different editions. In 2021, the magazine's reach was measured at 294,000 readers in print and 253,000 unique readers digitally, giving a total reach of 523,000, making it one of Sweden's largest magazines.

Revenue
€75 million (2014)

Number of employees
850 (2014)

Kapero deliverables


  • Analysis of the communication function in terms of organisation & processes, channels & impact and purchasing & costs, with associated action plan and business case.
  • Development of a new communication strategy and KPIs with a clear link to business objectives, new organisational structure with clearer responsibilities and mandates, new media and channel strategy with optimisation of budget levels and a monitoring model for evaluation of communication efforts and results.

Hemtex is a home textiles and home furnishings retailer with a total of 162 stores in January 2016, of which 138 in Sweden, 19 in Finland and 5 in Estonia. Hemtex sells home furnishing products with an emphasis on home textiles. Hemtex's product areas are Sleeping, Bathing, Eating and Socializing.

Revenue
€105 million (2020)

Number of employees
365 (2019)

Kapero deliverables


  • Analysis of the marketing departements organization, processes and purchases with associated action plan and potential.

Hemköpskedjan AB is a company which, under the Hemköp brand, operates a group of large grocery stores that are either wholly owned or franchised. The Hemköp chain is part of Axfood as a "premium brand" and has an extended assortment that includes more exclusive food products. The chain has around 200 stores. The head office is located in Stockholm.

Revenue
€551 million (2017)

Number of employees
1,640 (2017)

Kapero deliverables


  • Analysis of the marketing function in terms of organisation & processes, channels & impact and sourcing & costs, with associated action plan and business case.
  • Preparation of new organisational structure, roles and responsibilities for the marketing function.

Haglöfs is a Swedish company in the outdoor industry that manufactures clothing and equipment for outdoor activities. Haglöfs was founded by Wiktor Haglöf in Torsång, Dalarna, who started selling backpacks to the local market in 1914. The company is owned by the Japanese Asic Group. Haglöfs is currently sold in 21 markets through retailers and distributors, has e-commerce in 12 countries and 12 of its own stores.

Revenue
€67 million (2020)

Number of employees
165 (2020)

Kapero deliverables


  • Analysis of the marketing and communications department (project management, advertising, SEM, content, product information, branding, customer insight, press/PR, sponsorship, SoMe, in-store communications and E-com) with the aim of creating simple and efficient processes and happier employees. Analysis of communication impact linked to business objectives from a brand vs tactical perspective.
  • Goal setting for organization, roles, responsibilities and processes including global and local activation. Goals and objectives for the distribution of brand vs. tactical communication in each market, channel selection, product information management, e-commerce.
  • Potential assessment and action plan for the development and implementation of new processes, tools and organisation.

Ellos was founded in 1947 by Olle Blomqvist and Lars Gustavsson in an abandoned milk store.Ellos Group operates four online stores with different specialisations: Ellos (clothing and home furnishings), Jotex (textile and decoration products), Stayhard (menswear) and Homeroom (furniture and home decoration).

Revenue
€304 million (2020)

Number of employees
550 (2020)

Kapero deliverables


  • Analysis of the marketing function in terms of organisation and processes, channels and impact, and sourcing and costs, with associated action plan and business case.
  • Development and implementation of new work processes, responsibilities, and mandates for strategic and tactical communications across all channels.
  • Preparation of new agency structure based on business needs and objectives and preparation of requirements for procurement and evaluation of agencies.

Clas Ohlson Aktiebolag is a Swedish retail company headquartered in Insjön, Dalarna, Sweden. The company was founded in 1918 by Clas Ohlson (1895-1979). Sales and service are provided through more than 200 stores in Sweden, Norway, Finland, and the UK, as well as e-commerce, catalogue, telephone and social media. The product range consists of more than 15,000 items within construction, electrical, leisure, home and multimedia. These are described in Clas Ohlson's annual product catalogue.

Revenue
€835 million (2019)

Number of employees
3,099 (2019)

Kapero deliverables


  • Analysis of the European market departments organization, processes and purchases with associated action plan and business case.
  • New processes for digitalized product information associated with the introduction of new E-Com.
  • New processes and tools for the production of campaigns, the catalog and images.

Bilia is one of Europe's largest dealers of cars, vans and trucks, with around 155 locations in Sweden, Norway, Germany, Belgium and Luxembourg. Bilia sells cars from Volvo, BMW, Toyota, Mercedes, Renault, Lexus, MINI, Porsche, Nissan, Dacia, Smart and Alpine brands. It also sells Toyota, Mercedes, Renault and Nissan vans and Mercedes trucks. Bilia shares have been listed on the Stockholm Stock Exchange since 1984.

Revenue
€3.4 billion (2021)

Number of employees
5,331 (2021)

Kapero deliverables


  • Analysis of the marketing function in terms of organisation & processes, channels & impact and sourcing & costs, with associated action plan and business case.
  • Development of a new organisational structure and implementation of new work processes for marketing planning and in-house production of communications across all channels.
  • Development of new media and channel strategy with clear link to sales and business objectives, optimisation of budget levels and monitoring model for evaluation of marketing efforts and results.

Apoteket is a state-owned company with the task of conducting retail sales of medicines in Sweden. Apoteket has approximately 400 outpatient pharmacies and 600 pharmacy representatives throughout the country.

Revenue
€1.9 billion (2021)

Number of employees
4,000 (2022)

Kapero deliverables


  • Analysis of the organization and processes of the communication function associated with outsourcing.

AJ Produkter is a mail order company headquartered in Halmstad that provides products for office, warehouse and industry. The company was founded in 1975 by Anders Johansson in his parents' living room in Hyltebruk in western Småland. By 2011, AJ Produkter had grown into a group with 821 employees, with operations in some 20 countries around Europe.

Revenue
€141 million (2020)

Number of employees
228 (2020)

Unionen is a Swedish trade union within TCO, founded on 1 January 2008. Unionen is Sweden's largest trade union, both for civil servants and overall. At the turn of the year 2021-2022, the Union organised 685,000 members.

Number of employees
ca 1,000 (2017)

Kapero deliverables


  • Analysis and vision for the organization and processes relating to Unionens external website and internal Web services.
  • Development of processes and flows between the democratic board and the operative management.

Åhléns AB is a Swedish retail company that is part of the Axel Johnson Group. It was founded in 1899 by Johan Petter Åhlén and Erik Holm. Åhléns is present in almost every city in the country, including 18 stores in Stockholm alone, and is the fourth largest group of fashion stores in Sweden.

Revenue
€399 million (2020)

Number of employees
ca. 3.000 (2020)

Kapero deliverables


  • Analysis of the marketing departments organization, processes and purchases including an action plan and potential.

Arla Foods amba is a Danish multinational cooperative based in Viby, Denmark, and the largest producer of dairy products in Scandinavia and the fourth largest dairy company in the world, with respect to milk volume. Arla Foods was formed as the result of a merger between the Swedish dairy cooperative Arla and the Danish dairy company MD Foods. It is owned by 12,500 farmers across Western Europe and Scandinavia and it´s products are sold all over the world.

Revenue
€10.6 billion (2020)

Number of employees
19,000 (2020)

Kapero deliverables


  • Analysis of organization and process for content production. Preparation of new content strategy and KPIs and goals.
  • Development of a new channel-independent content process and tools for prioritization, planning, control and follow-up of production.
  • New organization with clear responsibilities and roles as well as implementation plan.

Volvo Cars is a Swedish multinational car manufacturer headquartered in Gothenburg, Sweden. The company manufactures SUVs, station wagons, and sedans and have the whole world as its market. The company's main marketing arguments are safety and its Swedish heritage and design. In 2010, Zhejiang Geely Holding Group bought Volvo Cars and Volvo Cars was publicly listed on the Stockholm stock exchange in 2021.

Revenue
€25 billion (2020)

Number of employees
40,000 (2020)

Kapero deliverables


  • Preparation of new organizational structure, roles and responsibility for the market function.

The Oatly Group is a Swedish food company that produces alternatives to dairy products from oats. Oatly was formed in the 1990s using research from Lund University and are now the worlds largest oatmilk company. Oatly's key markets are Sweden, Germany and the UK, as well as China and US. Their products are available in more than 70,000 retail stores and 72,000 coffee shops and food services around the world.

Revenue
€220 million (2020)

Number of employees
500 (2020)

Kapero deliverables


  • Development of a new media and channel strategy for 3 markets with a clear connection to sales and business goals, optimization of budget levels and follow-up model for evaluation of market initiatives and results.

Coop AB is a retail chain owned by KF which is a federation of consumer co-operatives in Sweden. The federation has 39 consumer co-operatives with more than 3.2 million members. Coop’s core business is groceries with focus on organic food.

KF and Coop accounts for approximately 55% of consumer cooperative retail sales in Sweden and has more than 20% of Sweden's grocery trade.

Revenue
€1.6 billion (2018)

Number of employees
ca. 3,300

Kapero deliverables


  • Analysis of the production of marketing communication.
  • New effective processes, tools and collaboration with advertising agencies.

Arbetsförmedlingen is the Swedish Public Employment Service. It’s a government agency organized under the Ministry of Employment mainly responsible for the public employment service in Sweden and the implementation of labour market policies. It also has a responsibility to work with the Swedish Social Insurance Agency Försäkringskassan.

In Sweden Arbetsförmedlingen is one of the most well-known governmental brands. Every Swedish citizen has a relation to it and at some point in life most swedes will have used their services.

Revenue
€6.5 billion (2019)

Number of employees
ca. 13,700

Kapero deliverables


  • Analysis of the information department’s organization, processes and purchases.
  • Creation of a new organization and implementation of new work processes for the communication departement, the web editorial team and the in-house function.
  • Development of cooperation between central and local.
  • Needs assessements, requirements, procurement, and implementation of new agencies for PR, Promotion and Internal Information.

Scania AB is a major Swedish manufacturer and a world-leading provider focusing on commercial vehicles – specifically heavy lorries, trucks and buses. It also manufactures diesel engines for heavy vehicles as well as marine and general industrial applications. The company is a part of the Volkswagen group.

Scania has a presence in about 100 countries, but their research and development center is still in Sweden. They have a market share of almost 20% in Europe alone.

Revenue
€15.2 billion (2019)

Number of employees
ca. 51,300

Kapero deliverables


  • Analysis of the global marketing and communication function (campaign, content / digital, brand, image and video, trade fairs, events, group info, sustainability, press, PR, PA and IR) and collaboration with customers, agencies and local marketing functions around the world.
  • Development of a new operating model with organisational structure, responsibilities and new main processes for planning, project management and publishing across channels, as well as interfaces for collaboration with clients, agencies and local marketing functions.
  • A new model for central and local activation, channel strategy, measurement and KPIs as well as target images for in-house function.
  • Development of business case and roadmap for development and implementation of new organization, processes and routines.

Aller Media is a one of the largest publishers in the Nordic countries. It publishes 34 magazines every month, e.g. Elle, Café, Familie Journalen, Femina, Allers and Se og Hør, which are some of the most read magazines on the market.

In Sweden alone almost half the population read something published by Aller and their sites have around 9 million views and 2,2 million unique visitors every week.

Revenue
€160 million (2019)

Number of employees
ca. 2,000

Kapero deliverables


  • Analysis of editorial organization based on efficiency and savings as well as adaptation to digital conversion.
  • Preparation of new organizational structure, roles, responsibilities and processes as well as support in connection with reorganization and recruitment.
  • Implementation of new editorial work processes for effective publishing in all channels.
  • Analysis and implementation of a new sales organization to streamline sales work, increase sales and adaptation based on a new media landscape and changing customer needs.
  • Facilitation of management's strategy work based on streamlining and adaptation to the digital transformation of the industry.

Bonnier Books is the leading publishing group in Sweden and one of the largest in many other countries in Europe. Today Bonnier books covers everything from traditional publishers and bookstore chains to digital subscription services for both audio and e-books.

One of their digital subscription services, BookBeat, exists in Sweden, Finland, Germany, Poland and 23 more countries. Pocket shop, one of their bookstore chains, is a leading paperback retailer in Sweden.

Revenue
€700 million (2019)

Number of employees
ca. 2,000

Kapero deliverables


  • Analysis of the organization, roles, responsibilities, processes and purchases at the editorial and production departments within all Bonnier publishers.
  • Development of vision, organization and direction including action plan and business case for a joint production department.
  • Change in roles and responsibilities and implementation of new tools and work processes in the newsroom.

Bauer Media Group is a family-owned German multimedia conglomerate over 140 years old. It operates worldwide and owns more than 600 magazines, over 400 digital products and 50 radio and TV stations, as well as print shops, postal, distribution and marketing services.

Bauer Media operates in 14 countries and has four main business areas: Publishing, Audio, Online comparison platforms, and SME Services.

Revenue
€1.5 billion (2020)

Number of employees
ca. 15,000

Kapero deliverables


  • Analysis of the editorial organisations in Germany (Hamburg, Cologne, Munich, Rastatt), England (London, Peterborough) and Poland (Warsaw, Wroclaw) for over 250 titles/sites, whereof some are the biggest in Europe. Focus on organisation, roles and effective processes and the co-ordination and planning of content across brands and channels.
  • Development of a vision for an adjusted editorial organisation including a new desk structure, definition of new roles and responsibilities with less complex and more efficient/shorter processes.
  • Development of a business case and road map for development and implementation of a new editorial organisation, new roles and processes.

TV4 Media AB, formerly Bonnier Broadcasting AB, is a Swedish media holding company which is currently a part of the Swedish telecommunications company Telia. It owns several channels like TV4, Sjuan, TV12, Sportkanalen, TV4 Film, TV4 Gold, as well as C More Group and MTV Finland.

Previously TV4 was the only commercial TV-channel in Sweden and it is still one of the most profitable TV-companies in Europe. TV4 Play, their on-demand solution, covered 54% of the commercial AVOD-consumption in 2019 (Advertising based Video On Demand).

Revenue
€400 million (2020)

Number of employees
ca. 900

Kapero deliverables


  • Development of a new cross-functional program process with regard to digital development, concept business and communications, as well as a new process-based program organization.
  • Development of new processes and responsibilities at the communications department in connection with the outsourcing of trailer production.
  • Methods and tools for monitoring the delivery, quality and economy.
  • Developing a new intake and development process for new program formats.
  • Creating a structure for a new drama organisation focusing on TV-series. Developing process for intake, development and production faces.
  • Building a new structure, planning-, budget- and follow up- process for production in the TV4 News organisation.

Apotek Hjärtat is a pharmacy shop chain owned by ICA Gruppen. It has around 390 shops and is the largest pharmacy chain in Sweden. It is also a part owner of Min doktor, which is one of Sweden’s largest actors within digital primary care services.

Apotek Hjärtat has around 31% market share in Sweden.

Revenue
€1.5 million (2020)

Number of employees
ca. 3,000

Kapero deliverables


  • Analysis of Marketing and Communication function (Brand, Corporate Communications, internal and market communication, loyalty and digital communication). Great focus on organization, processes, effect, growth and investments based on digitization and e-commerce as well as a changed market and competitive situation.
  • Target images for a clearer and more efficient organization with a clearer interface with business areas and the e-com organization.
  • Development of communication strategy based on business goals and plan as well as fire and tactical communication, new and existing customers, activities, channels and reach.
  • Development of a new cross-functional main process and KPIs for campaign and content linked to the new organization.

Skandia started out as a Swedish insurance company and is a financial services corporation today. The brand operates in Europe, Latin America, and Asia. Skandia also operates an internet bank called Skandiabanken in the Nordic region. Its largest operation is the UK where it has formed Old Mutual Wealth.

Skandia is one of the leading pension, insurance, and banking companies in the Nordics.

Revenue
€800 million (2020)

Number of employees
ca. 2,500

Kapero deliverables


  • Analysis of the marketing departments organization, processes and purchases.
  • Development of a new organization and action plan with enclosed business case.

SAS Group is an airline holding company and the owner of Scandinavian Airlines that handles intercontinental traffic to and from Scandinavia. SAS is Scandinavia’s leading airline and has formed the global Star Alliance network with Air Canada, Lufthansa, Thai Airways International and United Airlines.

SAS offers over 120 destinations and has more than 400 daily departures and 240 routes. It is also part of the global leadership in sustainable aviation.

Revenue
€2.0 billion (2020)

Number of employees
ca. 7,500

Kapero deliverables


  • Analysis of SAS International’s global marketing organization.
  • Development of an action plan for increased efficiency and improved interaction between the central and local levels, including potential.

Electrolux AB is a Swedish multinational home appliance manufacturer. It is consistently ranked the world’s second largest appliance maker by units sold, after Whirlpool. Electrolux products sell under a variety of names (e.g. Electrolux, AEG, Fridgidaire) and are primarily manufacturing major appliances and vacuum cleaners intended for home consumer use.

Electrolux exists in 120 markets around the world. It sold around 60 million products and had 116 billion SEK in sales in 2020.

Revenue
€11.2 billion (2020)

Number of employees
ca. 48,500

Kapero deliverables


  • Analysis of the organization, processes and purchases of European marketing / product development function within the ”Floor Care and Small Appliances”.
  • Development of action plan for increased efficiency and improved interaction between the central and local levels, including potential.

Telenor ASA is a Norwegian majority state-owned multinational telecommunications company. It is one of the world’s largest mobile telecommunications companies with operations worldwide, but focused in Scandinavia and Asia. It has extensive broadband and TV distribution operations in four Nordic countries and owns networks in 8 countries.

Telenor is the largest actor in Norway and is also a prominent actor in Asia (Bangladesh, Malaysia, Pakistan, Thailand, and Myanmar).

Revenue
€11.2 billion (2019)

Number of employees
ca. 20,000

Kapero deliverables


  • Analysis of the marketing and communication functions at Telenor, Bredbandsbolaget and Glocalnet concerning organization, processes and purchasing, and action plan including potential.

Telia Company AB is a Swedish multinational telecommunications company and mobile network operator present in Sweden, Finland, Norway, Denmark, Lithuania, Latvia, and Estonia. Telia also owns TV4 Media which includes TV4 in Sweden and MTV in Finland and C More Entertainment (pan-Nordic operator of premium television channels).

Of the stock, almost 40% is owned by the Swedish government and Telia Company is the largest Nordic and Baltic fixed-voice, broadband, and mobile operator by revenue and customer base.

Revenue
€7.08 billion (2019)

Number of employees
ca. 20,800

Kapero deliverables


  • Analysis of the market function with regard to organization & processes, channels & effect as well as purchasing & costs, with associated action plan and business case.
  • Analysis of processes and responsibility for different types of content for all channels (product information, editorial content, marketing material, store material) with associated target image, action plan and potential.
  • Development of a new media and channel strategy with a clear connection to sales and business goals, optimization of budget levels and follow-up model for evaluation of market initiatives and results.

IKEA is a Swedish-origin multinational conglomerate that designs and sells ready-to-assemble furniture, kitchen appliances and home accessories, among other goods and home services. IKEA has been the world’s largest furniture retailer since 2008.

As of March 2021, there are 422 IKEA stores operating in 50 countries and in fiscal year 2018, €38.8 billion worth of IKEA goods were sold. The group is responsible for approximately 1% of world commercial-product wood consumption, making it one of the largest users of wood in the retail sector.

Revenue
€41.3 billion (2019)

Number of employees
Ca 225,000

Kapero deliverables


  • Development of a new organization and processes and associated change management for Ikea Communication AB.
  • Investigation concerning organization, responsibilities and processes between the various Ikea company for the global web operations.
  • Developing effective and efficient event processes for IKEA Range & Supply's yearly global launches.

Swedbank AB is a Nordic-Baltic banking group based in Stockholm, Sweden, offering retail banking, asset management, financial, and other services. Swedbank has 7.25 million retail customers and 544,000 corporate customers in Sweden, Estonia, Latvia, and Lithuania.

The group has 252 branches in Sweden and in the Baltic countries and also has a presence in New York, Shanghai and Johannesburg. It is one of the primary banks in Sweden and has almost half of the population as its customers.

Revenue
€6.35 billion (2019)

Number of employees
ca. 15,500

Kapero deliverables


  • Analysis of the Group Marketing, Communication and Sustainability function (brand, PR, PA, IR, press, internal communication, campaign, content/digital etcetera) and their collaboration with business areas, local functions and agencies.
  • Development of new purpose oriented operating model and new organisational structure, with responsibilities and new main processes for planning, project management and publishing across channels, as well as interfaces towards business areas, local functions and agencies. The operating model covers central and local responsibilties, channel strategy, measurements and KPIs.
  • Business case and roadmap for development and implementation of new organisation, processes and routines.
  • Process development and implementation support.
  • Analysis of the Group Legal function and the collaboration with business areas, local functions and suppliers.
  • Development of operating model and a new organisational structure, responsibilities and new main processes as well as interfaces towards business areas, local functions and suppliers. The operating model covers group and business area responsibilties.

The NZZ media group is a Swiss media company which deals with the activities related to newspaper (online and print), magazine, book publishing and television broadcasting. The company has products for the German-speaking regions of the country as well as international editions in on-line and print as well as an editorial department in Berlin for the german market.

The group is devided into the business areas NZZ Medien and Business Medien (events and information services). The main purpose of the group is to publish the Neue Zürcher Zeitung, NZZ am Sonntag and other media. NZZ has more than 187.000 subscribers and has been very successful in the transformation to a digital subscription model.  

Revenue
€320 million (2020)

Number of employees
ca. 1,000 (2020)

Kapero deliverables


  • Analysis of editorial organization, processes and content volumes for NZZ and NZZ am Sonntag.
  • Development of future scenarios for the Editorial departments, Digital newsroom and Print department (organisationl structure, responsibilities, processes and roles)

The Husqvarna Group is a global Swedish manufacturer provides professionals and consumers with forest, park, lawn and garden products, including chainsaws, trimmers, brushcutters, cultivators, garden tractors. Husqvarna are also market leaders in the development of robotic lawnmowers. The focus is on high performance, usability and safety, making the user ready to get the job done efficiently.

Husqvarna products are sold in more than 140 countries through an extensive network of about 25.000 dealers and retailers as well as through e-com.

Revenue
€4.2 billion (2020)

Number of employees
13,252 (2017)

Kapero deliverables


  • Analysis of global, regional and local marketing departments including activities and content as well as collaboration with business areas, sales regions and agencies.
  • Development of target images for organisational structure and responsibilities, integrated approach for planning and budgeting global/local, new processes for collaboration with business areas and sales regions as well as channels and content needs.
  • Development of new principles for budgeting and follow up global/local, including working media.

ICA Gruppen AB is the second largest retail company in Scandinavia. The main focus is food and health, but the group also owns a bank, real estate division and a pharmacy chain. Its operations are mainly based in Scandinavia but also in Latvia, Lithuania and Estonia.

Ica has about half of Sweden's grocery trade. At the end of 2018, Ica had around 2,075 own and retailer-owned stores and pharmacies in Sweden and the Baltics.

Revenue
€11.8 billion (2019)

Number of employees
ca. 23,000

Kapero deliverables


  • Analysis and reorganization of the Nordic market organization
  • Development and implementation of effective processes and tools for in-house production of campaigning.
  • Analysis, vision and action plan for new CRM-organization.
  • Establishment of in-house function for the production of packaging design.
  • Needs analysis, requirements definition, procurement and project management of new media bank.