Forward-facing media companies
Media has changed a lot in the last twenty years. Although more important than ever, many media companies struggle with their role and how to adapt for the future.
The competition is greater than ever; new channels, new players, old players moving into new channels and the fact that marketing people think that “content is the new black” – leading to a “tsunami of content”. At the same time media companies are struggling with different business models and revenue in different channels due to changes in consumer behavior.
The new channels tend to have significantly lower profitability and internally they often become unintegrated, isolated silos – driving the need for new competences, tools and resources. This has resulted in duplication of work, with too much overlap and lost synergies. And there’s rarely been time to resolve this, because urgency always wins.
The result is that most media companies have been on a constant journey of cost savings in order to finance the new business initiatives, often at the expense of editorial quality. It has become a catch 22 situation: the competition is greater than ever and brands are more important than ever – we need to be more efficient, but also increase editorial quality.
Most media companies have improvements in both efficiency and editorial quality within their grasp. They just have to grab hold of them.
What we do
At Kapero we help media companies take a step away from continuous cost cuts and find a new way forward; together with the editorial organisation. A future proof solution needs to be built on real synergies across channels and brands; to produce less content with better quality that is broadcasted or published more often. Supported by the right organisational structures, efficient processes and new ways of planning. With a mindset for growth instead of just downsizing.
How we work
We start with interviews* and data analysis to get a deep understanding of the challenges and root-causes. Based on this we develop future scenarios and calculate potentials, as well as a roadmap on how to get there. After that we develop the solutions together with key players in the editorial organisation – making the implementation much easier to succeed.
*It’s actually more of an informal conversation. Most of our clients refer to them as “therapy”.
What we deliver
The outcomes for our clients are usually about:
> Fewer roles, clearer mandates, increased collaboration
> Flat organization with less hierarchies
> Shorter and faster processes
> Less content with better quality
> Pre-planning across brands, segments and channels
> Integration of Print and Digital
> Improved employee satisfaction, empowered organization
> Simplified KPI-structure and follow-up processes.
The competition is greater than ever; new channels, new players, old players moving into new channels and the fact that marketing people think that “content is the new black” – leading to a “tsunami of content”.
— Peter Lundberg, CEO at Kapero
Engineering for Happiness
We are management consultants who apply engineering skills to help marketing functions and media companies work better. Over the years we’ve come to understand that this brings not just better business, but happier employees.
People are happier both when they are well organised (efficient) and getting great results (effective).
In practice they get happier because:
> Everyone has clear responsibilities.
> They avoid endless meetings.
> Their roles are neither too small nor too vast.
> The CEO can see the value of what they do.
> They get a decision not a ‘slow no.’
> They’re a tight team, not a bloated rabble.
> Their work gets recognised.
> Their work drives the business.