Clients
Business Sweden is a semi-governmental organization whose mission is to help Swedish companies to grow globally and international companies to invest and expand in Sweden. Headquartered in Stockholm, it has 44 offices worldwide and 16 offices in Sweden.
In the foreign offices, they collaborate with Swedish embassies, consulates, chambers of commerce, companies and other local networks. In Sweden, global business developers work directly with the internationalization of companies, from training and inspiration to concrete advice. At the head office in Stockholm, there are export and investment experts who help companies with advice and market information."
Number of employees
550 (2023)
Kapero deliverables
- Analysis of the Marketing and Communications (M&C) organisation's operations, including deep dive into the internal processes, resource utilisation and outcomes in relation to stakeholder needs and organisation goals.
- The key deliverables included providing an overview of the current situation, uncovering gaps and opportunities, and providing a solid foundation for shaping the future trajectory of M&C towards improved effectiveness and efficiency.
Aller Media is among the leading media companies in the Nordics and is headquartered in Copenhagen, Denmark.
Aller Media A/S in Denmark is the leading publisher with 70% and 43% market share in magazines and weeklies, respectively. They own some of the best titles such as BILLED-BLADET, SE og HØR, Familie Journal, femina, SPIS BEDRE and many more.
Revenue
€108 million (2022)
Number of employees
440 (2022)
Kapero deliverables
- Restructure of the editorial operations for Aller in Denmark. This included streamlining the set up of 30 separate magazine brands into a single, unified and optimised media house.
- Development of a new organisation strcuture with new (fewer) roles and responsibilities; efficient and integrated processes between print and digital; new editorial planning process spanning across brands and channels.
Gjensidige is a leading Nordic insurance company listed on the Oslo Stock Exchange, with operations in Norway, Sweden, Denmark and the Baltics. They have provided insurance services for more than 200 years. The firm, headquartered in Oslo, has a market share of about 26% (2021) in the Norwegian insurance market.
The company offers all kinds of insurance for retail customers, agriculture and business. In Norway, it also offers pensions and savings products.
Revenue
€3.1 billion (2022)
Number of employees
4 284 (2022)
Kapero deliverables
- Analysis of global and local functions for marketing and corporate communication department and their collaboration with business functions; in connection with a new organization structure.
- Designing an operating model for interaction between central and local marketing and communication functions with associated main processes.
- Designing a roadmap for coordination between business and marketing strategies as well as designing of planning model, activity processes, organization, roles and KPI and follow-up model.
Swedenergy is a non-profit industry and special interest organisation for companies that supply, distribute, sell, and store energy; mainly electricity, heating, and cooling. The organisation has a total of 400 members, which includes state-owned, municipal, and private companies as well as associations within the energy sector. Swedenergy monitors and promotes the interests of its members and the Swedish energy sector in general.
Swedenergy's work addresses all the three parts of the Energy Triangle: Climate and environment, Security of supply, and Competitiveness. They are committed to contribute to Sweden's climate goal - to be a fossile free nation by 2045.
Kapero deliverables
- Analysis of organisation structure, roles and responsibilities, competencies and resources, planning and key processes ; to identify main challenges, gaps and improvement opportunities. The aim was to create clear mandates, streamline workflows and enhance collaboration.
- Development of a new strategic framework and long-term goals for the organization with an emphasis on the integration of resource planning, operational activities and implementation guidelines in order to effectively implement the strategy and ensure that the strategy is broken down and integrated into daily operational activities.
- Development of updated processes for strategic planning and execution of activities in all areas of the business.
Atlas Copco is a Swedish multinational industrial company that was founded in 1873. It manufactures industrial tools and equipment. It is a global industrial group of companies headquartered in Nacka, Sweden.
Atlas Copco companies develop, manufacture, service, and rent industrial tools, air compressors (of which it is the world's leading producer), construction and assembly systems. The Group operates in four areas: Compressor Technology, Vacuum Technology, Power Technology and Industrial Technology.
Revenue
€13 billion (2022)
Number of employees
49 000 (2022)
Kapero deliverables
- Analysis of Corporate Communications organisation structure, roles and responsibilities, competencies and resources, planning methodologies and critical processes; to identify main challenges, gaps and uncover opportunities for potential efficiency gains.
- Development of an operating model for development of communication plan aligned with organisational goals emphasizing on resource alignment, planning process and establishing an overarching KPI framework in order to promote collaboration, minimize redundancies and measure operational efficiency and effectiveness.
- Analysis of of the global divisional marketing organization and decentralised fuctions within regarding responsibilities for online and off line marketing, priorities, goals and KPIs, brand and lead generation and product management
- Analysis of marketing processes, activities and creative asset production.
- Develop a new operating model and a roadmap for developing new marketing processes, a new marketing organization, methods for strategic planning and prioritization, and a solution for global asset management.
Adlibris is the number one online bookstore in the Nordics and is headquartered in Sweden. They hold over 13 million book titles as well as other products like games, crafts, yarn etc. in hobby and leisure category. Adlibris is one of the true pioneers of Swedish e-commerce with a market share of about 40% and around 13 physical stores. In 2005, Adlibris was acquired by the media conglomerate Bonnier Group, which operates in 12 countries.
Revenue
€242 million (2021)
Number of employees
485 (2021)
Kapero deliverables
- Development of a new holistic operating model for the commercial part of the organisation including main processes, connected to purposes and goals, new/adjusted roles and responsibilities and a new structure for the collaboration with publishers and marketing contribution.
- Analysis of heavy financial dependence on Google and explore solutions to leverage the tool effectively by aligning digital strategy with business priorities.
- Development of a new framework to balance the marketing budget including perspectives on brand/tactical; new vs existing clients; working media; channel and reach; content type and messaging.
Hennes & Mauritz AB (H&M) is a Swedish multinational clothing company headquartered in Stockholm. It is known for its fast-fashion clothing for men, women, teenagers, and children. As of November 2019, H&M operates in 74 countries with over 5,000 stores under the various company brands, with 126,000 full-time equivalent positions. It is the second-largest global clothing retailer, behind Spain-based Inditex (parent company of Zara). The company has its online shopping available in 43 countries.
Revenue
€22.6 billion (2019)
Number of employees
171,000 (2019)
Kapero deliverables
- Development work for new global marketing organisation (branding, creation, content/copy/image, channel selection, monitoring and knowledge sharing. Division of responsibilities global vs regional vs local).
- Organisational framework, evaluation of organisational scenarios, impact assessment and overall marketing process.
- Documentation of organisational solution, success factors and action needs.
Scania AB is a major Swedish manufacturer and a world-leading provider focusing on commercial vehicles – specifically heavy lorries, trucks and buses. It also manufactures diesel engines for heavy vehicles as well as marine and general industrial applications. The company is a part of the Volkswagen group.
Scania has a presence in about 100 countries, but their research and development center is still in Sweden. They have a market share of almost 20% in Europe alone.
Revenue
€15.2 billion (2019)
Number of employees
ca. 51,300
Kapero deliverables
- Analysis of the global marketing and communication function (campaign, content / digital, brand, image and video, trade fairs, events, group info, sustainability, press, PR, PA and IR) and collaboration with customers, agencies and local marketing functions around the world.
- Development of a new operating model with organisational structure, responsibilities and new main processes for planning, project management and publishing across channels, as well as interfaces for collaboration with clients, agencies and local marketing functions.
- A new model for central and local activation, channel strategy, measurement and KPIs as well as target images for in-house function.
- Development of business case and roadmap for development and implementation of new organization, processes and routines.
IKEA is a Swedish-origin multinational conglomerate that designs and sells ready-to-assemble furniture, kitchen appliances and home accessories, among other goods and home services. IKEA has been the world’s largest furniture retailer since 2008.
As of March 2021, there are 422 IKEA stores operating in 50 countries and in fiscal year 2018, €38.8 billion worth of IKEA goods were sold. The group is responsible for approximately 1% of world commercial-product wood consumption, making it one of the largest users of wood in the retail sector.
Revenue
€41.3 billion (2019)
Number of employees
Ca 225,000
Kapero deliverables
- Development of a new organization and processes and associated change management for Ikea Communication AB.
- Investigation of concerning organization, responsibilities and processes between the various Ikea entities for the global web operations.
- Developing effective and efficient event processes for IKEA Range & Supply's yearly global launches.
Bauer Media Group is a family-owned German multimedia conglomerate over 140 years old. It operates worldwide and owns more than 600 magazines, over 400 digital products and 50 radio and TV stations, as well as print shops, postal, distribution and marketing services.
Bauer Media operates in 14 countries and has four main business areas: Publishing, Audio, Online comparison platforms, and SME Services.
Revenue
€1.5 billion (2020)
Number of employees
ca. 15,000
Kapero deliverables
- Analysis of the editorial organisations in Germany (Hamburg, Cologne, Munich, Rastatt), England (London, Peterborough) and Poland (Warsaw, Wroclaw) for over 250 titles/sites, out of which some are the biggest in Europe. Focus on organisation, roles and effective processes and the co-ordination and planning of content across brands and channels.
- Development of a vision for an adjusted editorial organisation including a new desk structure, definition of new roles and responsibilities with less complex and more efficient/shorter processes.
- Development of a business case and road map for development and implementation of a new editorial organisation, new roles and processes.
TV4 Media AB, formerly Bonnier Broadcasting AB, is a Swedish media holding company which is currently a part of the Swedish telecommunications company Telia. It owns several channels like TV4, Sjuan, TV12, Sportkanalen, TV4 Film, TV4 Gold, as well as C More Group and MTV Finland.
Previously TV4 was the only commercial TV-channel in Sweden and it is still one of the most profitable TV-companies in Europe. TV4 Play, their on-demand solution, covered 54% of the commercial AVOD-consumption in 2019 (Advertising based Video On Demand).
Revenue
€400 million (2020)
Number of employees
ca. 900
Kapero deliverables
- Development of a new cross-functional program process with regard to digital development, concept business and communications, as well as a new process-based program organization.
- Development of new processes and responsibilities at the communications department in connection with the outsourcing of trailer production.
- Methods and tools for monitoring the delivery, quality and economy.
- Developing a new intake and development process for new program formats.
- Creating a structure for a new drama organisation focusing on TV-series. Developing process for intake, development and production faces.
- Building a new structure, planning-, budget- and follow up- process for production in the TV4 News organisation.
The Husqvarna Group is a global Swedish manufacturer provides professionals and consumers with forest, park, lawn and garden products, including chainsaws, trimmers, brushcutters, cultivators, garden tractors. Husqvarna are also market leaders in the development of robotic lawnmowers. The focus is on high performance, usability and safety, making the user ready to get the job done efficiently.
Husqvarna products are sold in more than 140 countries through an extensive network of about 25.000 dealers and retailers as well as through e-com.
Revenue
€4.2 billion (2020)
Number of employees
13,252 (2017)
Kapero deliverables
- Analysis of global, regional and local marketing departments including activities and content as well as collaboration with business areas, sales regions and agencies.
- Development of target images for organisational structure and responsibilities, integrated approach for planning and budgeting global/local, new processes for collaboration with business areas and sales regions as well as channels and content needs.
- Development of new principles for budgeting and follow up global/local, including working media.
Volvo Cars is a Swedish multinational car manufacturer headquartered in Gothenburg, Sweden. The company manufactures SUVs, station wagons, and sedans and have the whole world as its market. The company's main marketing arguments are safety and its Swedish heritage and design. In 2010, Zhejiang Geely Holding Group bought Volvo Cars and Volvo Cars was publicly listed on the Stockholm stock exchange in 2021.
Revenue
€25 billion (2020)
Number of employees
40,000 (2020)
Kapero deliverables
- Preparation of new organizational structure, roles and responsibility for the marketing function.
The Oatly Group is a Swedish food company that produces alternatives to dairy products from oats. Oatly was formed in the 1990s using research from Lund University and are now the worlds largest oatmilk company. Oatly's key markets are Sweden, Germany and the UK, as well as China and US. Their products are available in more than 70,000 retail stores and 72,000 coffee shops and food services around the world.
Revenue
€220 million (2020)
Number of employees
500 (2020)
Kapero deliverables
- Development of a new media and channel strategy for 3 markets with a clear connection to sales and business goals, optimization of budget levels and follow-up model for evaluation of market initiatives and results.
Swedbank AB is a Nordic-Baltic banking group based in Stockholm, Sweden, offering retail banking, asset management, financial, and other services. Swedbank has 7.25 million retail customers and 544,000 corporate customers in Sweden, Estonia, Latvia, and Lithuania.
The group has 252 branches in Sweden and in the Baltic countries and also has a presence in New York, Shanghai and Johannesburg. It is one of the primary banks in Sweden and has almost half of the population as its customers.
Revenue
€6.35 billion (2019)
Number of employees
ca. 15,500
Kapero deliverables
- Analysis of the Group Marketing, Communication and Sustainability function (brand, PR, PA, IR, press, internal communication, campaign, content/digital etcetera) and their collaboration with business areas, local functions and agencies.
- Development of operating model and a new organisational structure, responsibilities and new main processes as well as interfaces towards business areas, local functions and suppliers. The operating model covers group and business area responsibilties.
- Business case and roadmap for development and implementation of new organisation, processes and routines.
- Process development and implementation support.
- Analysis of the Group Legal function and the collaboration with business areas, local functions and suppliers.
ICA Gruppen AB is the second largest retail company in Scandinavia. The main focus is food and health, but the group also owns a bank, real estate division and a pharmacy chain. Its operations are mainly based in Scandinavia but also in Latvia, Lithuania and Estonia.
Ica has about half of Sweden's grocery trade. At the end of 2018, Ica had around 2,075 own and retailer-owned stores and pharmacies in Sweden and the Baltics.
Revenue
€11.8 billion (2019)
Number of employees
ca. 23,000
Kapero deliverables
- Analysis and reorganization of the Nordic market organization
- Development and implementation of effective processes and tools for in-house production of campaigns.
- Analysis, vision and action plan for new CRM-organization.
- Establishment of in-house function for the production of packaging design.
- Needs analysis, requirements definition, procurement and project management of new media bank.
Arla Foods amba is a Danish multinational cooperative based in Viby, Denmark, and the largest producer of dairy products in Scandinavia and the fourth largest dairy company in the world, with respect to milk volume. Arla Foods was formed as the result of a merger between the Swedish dairy cooperative Arla and the Danish dairy company MD Foods. It is owned by 12,500 farmers across Western Europe and Scandinavia and it´s products are sold all over the world.
Revenue
€10.6 billion (2020)
Number of employees
19,000 (2020)
Kapero deliverables
- Analysis of organization and process for content production. Preparation of new content strategy and KPIs and goals.
- Development of a new channel-independent content process and tools for prioritization, planning, control and follow-up of production.
- New organization with clear responsibilities and roles as well as implementation plan.
Apotek Hjärtat is a pharmacy shop chain owned by ICA Gruppen. It has around 390 shops and is the largest pharmacy chain in Sweden. It is also a part owner of Min doktor, which is one of Sweden’s largest actors within digital primary care services.
Apotek Hjärtat has around 31% market share in Sweden.
Revenue
€1.5 million (2020)
Number of employees
ca. 3,000
Kapero deliverables
- Analysis of Marketing and Communication functions (Brand, Corporate Communications, internal and market communication, loyalty and digital communication). Great focus on organization, processes, effect, growth and investments based on digitization and e-commerce as well as a changed market and competitive situation.
- Development of target images to create an efficient organization with streamlined interactions between business areas and the e-com organization.
- Development of communication strategy based on business goals and plan as well as brand and tactical communication, new and existing customers, activities, channels and reach.
- Development of a new cross-functional main process and KPIs for campaign and content linked to the new organization.
Coop AB is a retail chain owned by KF which is a federation of consumer co-operatives in Sweden. The federation has 39 consumer co-operatives with more than 3.2 million members. Coop’s core business is groceries with focus on organic food.
KF and Coop accounts for approximately 55% of consumer cooperative retail sales in Sweden and has more than 20% of Sweden's grocery trade.
Revenue
€1.6 billion (2018)
Number of employees
ca. 3,300
Kapero deliverables
- Analysis of the production of marketing communication.
- New effective processes, tools and collaboration with advertising agencies.
Postnord AB is a Swedish limited liability company that is a Nordic postal operator. The company is Sweden's second largest employer after Volvo Cars, in terms of number of employees. It was formed on 24 June 2009 through a merger between the Swedish Post and Post Danmark. The Postnord group is owned 60 percent by the Swedish state and 40 percent by the Danish state.
Revenue
€3.8 billion (2020)
Number of employees
28,000 (2016)
Kapero deliverables
- Analysis of the Nordic communication department (brand, corporate and internal communication, marketing communication, digital communication), local communication units, agency collaborations and media investments. Focus on division of central vs. local responsibilities and interaction with business areas.
- Development of an operating model for a clear central communication department with improved interaction with business areas and local communication units. New cross-country and cross-functional processes with associated KPIs.
- Business case and roadmap for the development and implementation of adjusted organization, roles,and processes, both within the central department and the communication units in the countries.
Telia Company AB is a Swedish multinational telecommunications company and mobile network operator present in Sweden, Finland, Norway, Denmark, Lithuania, Latvia, and Estonia. Telia also owns TV4 Media which includes TV4 in Sweden and MTV in Finland and C More Entertainment (pan-Nordic operator of premium television channels).
Of the stock, almost 40% is owned by the Swedish government and Telia Company is the largest Nordic and Baltic fixed-voice, broadband, and mobile operator by revenue and customer base.
Revenue
€7.08 billion (2019)
Number of employees
ca. 20,800
Kapero deliverables
- Analysis of the market function with regard to organization & processes, channels & effect as well as purchasing & costs, with associated action plan and business case.
- Analysis of processes and responsibility for different types of content for all channels (product information, editorial content, marketing material, store material) with associated target image, action plan and potential.
- Development of a new media and channel strategy with a clear connection to sales and business goals, optimization of budget levels and follow-up model for evaluation of market initiatives and results.
Aller Media is among the leading media companies in the Nordics and is headquartered in Copenhagen, Denmark.
Aller Media AB in Sweden is the leading publisher of magazines and weeklies with some of the Sweden’s best-known brands, such as ELLE, MåBra, Svensk Damtidning, ELLE Decoration, Allers, Hemmets Veckotidning, Hänt i Veckan, Femina and Residence.
In Sweden, almost half the population read something published by Aller and their sites have around 9 million views and 2,2 million unique visitors every week
Revenue
€94 million (2023)
Number of employees
366 (2023)
Kapero deliverables
- Analysis of editorial organization based on efficiency and savings as well as adaptation to digital conversion.
- Preparation of new organizational structure, roles, responsibilities and processes as well as support in connection with reorganization and recruitment.
- Implementation of new editorial work processes for effective publishing in all channels.
- Analysis and implementation of a new sales organization to streamline sales work, increase sales and adaptation based on a new media landscape and changing customer needs.
- Facilitation of management's strategy work based on streamlining and adaptation to the digital transformation of the industry.
Skandia started out as a Swedish insurance company and is a financial services corporation today. The brand operates in Europe, Latin America, and Asia. Skandia also operates an internet bank called Skandiabanken in the Nordic region. Its largest operation is the UK where it has formed Old Mutual Wealth.
Skandia is one of the leading pension, insurance, and banking companies in the Nordics.
Revenue
€800 million (2020)
Number of employees
ca. 2,500
Kapero deliverables
- Analysis of the marketing departments organization, processes and purchases.
- Development of a new organization and action plan with enclosed business case.
Electrolux AB is a Swedish multinational home appliance manufacturer. It is consistently ranked the world’s second largest appliance maker by units sold, after Whirlpool. Electrolux products sell under a variety of names (e.g. Electrolux, AEG, Fridgidaire) and are primarily manufacturing major appliances and vacuum cleaners intended for home consumer use.
Electrolux exists in 120 markets around the world. It sold around 60 million products and had 116 billion SEK in sales in 2020.
Revenue
€11.2 billion (2020)
Number of employees
ca. 48,500
Kapero deliverables
- Analysis of the organization, processes and purchases of European marketing / product development function within the ”Floor Care and Small Appliances”.
- Development of action plan for increased efficiency and improved interaction between the central and local levels, including potential.
Fremantle is a British multinational television production and distribution company based in London. Fremantle is one of the world's largest producers of television entertainment and is the production arm of RTL Group, Europe's largest entertainment distributor. They have developed programme formats such as "Idols" and "Farmer Wants A Wife". (2020)
Revenue
€360 million (2020)
Number of employees
ca. 600
Kapero deliverables
- Development of organisation structure outlining roles and responsibilities, competencies and resources to improve collaboration and streamline processes. Collaborated with assignors at TV4 and SVT to drive business transformation towards sustainable operations addressing both human-centric and environmental aspects.
Berling Media is one of Sweden's oldest publishing groups. Its three subsidiaries, Gleerups Utbildning, Gothia Kompetens and Verbum offer a broad portfolio of media and communication products - teaching materials, course literature, skills development, literature, magazines and meetings. The company has offices in Stockholm and Malmö.
Revenue
€32.7 million (2020)
Number of employees
128 (2020)
Marshall Group formerly known as Zound Industries was formed following the fusion between Zound and Marshall Amplification in early 2023. Marshall Group is the audio, tech and design powerhouse uniting musicians and music lovers through genre-breaking innovation. They are home to Marshall, Natal Drums, Urbanears, and adidas headphones. They have around 800 talented people across 8 global locations and their products are sold in over 90 markets worldwide.
Revenue
€339.9 million (2022)
Number of employees
800 (2022)
Kapero deliverables
- Analysis of organisation, roles and responsibilities, processes for marketing organisation at Marshall Studio including its interfaces towards e-commerce.
- Analysis of marketing strategies and trends in international markets.
- Assessment of current processes and needs in order to map out an efficient collaborative process with external agency suppliers.
- Development of streamlined processes to enhance content production, marketing planning, and cross-functional communication for improved efficiency, with a focus on priortisation.
- Development of a channel strategy aligned with business objectives, including an Amazon channel evaluation to guide next steps, followed by budget optimization across channels and markets.
- Mapping roles, responsibilities, and KPI sharing across marketing, sales, and e-commerce departments, both locally and globally, to facilitate improved collaboration and cross regional strategy.
Dustin is a Swedish retailer of IT products and the largest E-commerce retailer in Northern Europe. Dustin was founded by a couple Bo and Ulla Lundevall in 1984. It started as a side business in a zoo store in the Stockholm suburb of Farsta. They were selling computer accessories such as coloured floppy disks via mail order.
In 1995 Dustin started selling via the internet. Dustin Group has now operations in Sweden, Norway, Denmark, Finland and the Netherlands and was listed on the Stockholm Stock Exchange in 2015.
Revenue
€1.5 billion (2020)
Number of employees
1,500 (2020)
Kapero deliverables
- Analysis of the new MarCom organisation formed after a strategic merger of marketing and communication department.
- Identify organisational hurdles and design a new process oriented organisation.
- Development of a new marketing communication strategy to strike the right balance between branded and tactical marketing communications as well as between owned and purchased channels.
- Establish new processes with the client aligning with the proposed organization and strategies.
Stibo Systems is one of the world's leading software companies in Master Data Management solutions. Their MDM system is used in manufacturing, distribution, retail, tourism, automotive and colonial trade industries to manage strategic information on a global scale.
Revenue
€95 million (2020)
Number of employees
687 (2016)
Kapero deliverables
- Analysis of Marketing organisation's roles, responsibilities and processes in a global set up with a focus on enhancing collaboration between global teams (Industry & Solution Strategy, Field Marketing,Digital team) and clarifying their respective mandates.
- Development of an operating model aligning business strategy with organisational goals with an emphasis on streamlining prioritisation process; idenitfying opportunities for process automation and outlining strategy for KPI implementation.
Essity Aktiebolag is a global hygiene and health company headquartered in Stockholm, Sweden. Its products include tissue, menstrual pads, baby diapers, incontinence care, compression therapy, orthopaedics and wound care. Essity was part of SCA until 2017. The company's shares have been listed on the Stockholm Stock Exchange since 2017.
Revenue
€12.2 billion (2019)
Number of employees
46,000 (2019)
Kapero deliverables
- Development of global value propositions for B2B across diverse sales channels, customer segments and product areas through collaborative engagement with key stakeholders in priority regions (Americas, DACH, N. and S. Europe).
Oriflame Holding AG is a Swedish-Swiss multinational multi-level marketing company that sells beauty and personal care products directly to consumers online through a network of independent sellers. It was founded in Sweden in 1967 by brothers Jonas af Jochnick and Robert af Jochnick, and their friend Bengt Hellsten. The company has around 6 000 employees, 1 000 products and a turnover of more than EUR 1,3 billion. Oriflame operates in more than 60 countries, where its beauty products are marketed by over 3 million independent Oriflame Brand Partners.
Revenue
€1.2 billion (2020)
Number of employees
6,000 (2020)
Kapero deliverables
- Analysis of the need for digital content in different markets in Europe, Asia and America as a complement to the printed catalog production. Review of digital activities with associated results in different markets and identification of future needs.
- Analysis of web traffic, traffic sources, customer journeys, target groups and purchase behaviors and SoMe. Analysis of product areas and sales as well as launches in relation to communication and content.
- Development of a content matrix with existing and new types of digital content for different purposes with defined responsibilities, processes, volumes and associated governance model.
Svenska Handelsbanken AB is one of the largest banks in the Nordic region with offices in Sweden, Norway, Finland, Denmark, the Netherlands and the UK. Handelsbanken offers a wide range of financial services for companies and private individuals, traditional corporate services, investment banking, financing, trading, equity and fixed income investments and personal insurance.
Revenue
€4.2 billion (2018)
Number of employees
12,549 (2020)
Kapero deliverables
- Analysis of the marketing and communication function at one of Sweden's largest banks (brand, corporate info, TV, Web, App, SoMe, intranet, newsletter, product information, POS material) and interaction with clients, agencies and local activation. Analysis of channel selection, contact costs and reach.
- Development of objectives for new organisation with new processes and interfaces for interaction with clients and local activation. Management of market, group and product information.
- Targeting of channel selection, activity planning (traditional and digital channels), impact measurement and KPIs and scenarios for in-house function.
- Potential and action plan for development and implementation of new processes, tools and organisation.
Systembolaget Aktiebolag is a state-owned company with a statutory monopoly in Sweden on the retail sale of spirits, wine and beer with an alcoholic strength of more than 3.5% by volume. Systembolaget operates a chain of more than 440 stores.
Revenue
€3.5 billion (2019)
Number of employees
3,819 (2019)
Kapero deliverables
- Development of a strategic report for the Board focussing on the evolving landscape of marketing communication amidst recent digitalisation. The report aimed to establish a sound educational foundation supported by scientific evidence and practical examples, explaining new age advertising, anticipated technological advancements influencing the marketing playing field. The ultimate objective was to equip the Board with comprehensive understanding of the marketing landscape, enabling informed decision making to guide their future marketing communication strategies.
Tele2 AB is a Swedish telecommunications operator headquartered in the Kista Science City, Stockholm, Sweden. It is a major telephone operator in Sweden, Russia, Estonia, Latvia and Lithuania. The company was founded in 1993 by Jan Stenbeck. Tele2 is active in fixed telephony, mobile telephony, broadband, TV and streaming, as well as internet and data services. In 2018, Tele2 AB merged with Com Hem AB, which has since been part of Tele2 AB. The company has 4.5 million customers in the Swedish market.
Revenue
€2.4 billion (2017)
Number of employees
5,670 (2017)
Kapero deliverables
- Systematization of monitoring the media buying which allows for an ongoing analysis of the real impact in relation to investment.
- Analysis of the marketing function, organization, processes and purchasing.
- Development of new organization for the marketing function.
- Construction of a new department for internal production of digital and printed advertising material, including recruitment of personnel, development of new processes and tools.
AB Svenska Spel is a state-owned company that operates in the regulated gaming market in Sweden. Gaming operations are divided into three separate business areas: Sports & Casino, Tour and Casino Cosmopol & Vegas. The company was formed in 1997 through a merger of the two state-owned companies Svenska penninglotteriet and Tipstjänst. The head office is located in Visby. It operates through approximately 5,100 retailers, 1,700 restaurants, pubs and bingo halls and via the internet. The State's return from Svenska Spel amounts to approximately SEK 5 billion annually.
Revenue
€530 million (2020)
Number of employees
1,400 (2020)
Kapero deliverables
- Analysis of the marketing and communication functions including organization, processes and purchasing.
- Reorganization and building internal advertising production.
- Routines and tools for ordering of digital communication.
- Recruitment of bureau chief and staff, development of new processes and tools, and interface and interaction with advertising agencies.
Stadium Aktiebolag is a Swedish retail chain selling sports equipment. The head office and central warehouse are located in Norrköping, where the original sports shop was located; originally called Spiralen sport and mainly specialising in skis. The company was founded in 1974 and by 2020 has around 170 stores in Sweden, Germany and Finland.
Revenue
€606 million (2020)
Number of employees
3,200 (2016)
Kapero deliverables
- Building internal image production associated with new e-commerce.
- Analysis of advertising production
- Development and implementation of new processes for campaigning.
- Recruitment and training.
Peak Performance was founded in 1986 in Åre by some of Sweden's top downhill skiers, including Stefan Engström and Peter Blom. Peak Performance is today Scandinavia's largest clothing brand in functional sports fashion and is available in over 20 countries. They produce clothing for skiing, golf, training and outdoor activities as well as a casualwear line.
Revenue
€98 million (2017)
Number of employees
189 (2020)
Kapero deliverables
- Development and implementation of new work processes and tools for e-commerce and web product information.
- Review of supplier structure and construction of new media bank.
Norstedts Förlagsgrupp AB is a Swedish group of book publishers consisting of Norstedts, Rabén & Sjögren, Tiden, Brombergs, B. Wahlströms, Printz Publishing, Massolit, Norstedts Kartor, Böckernas klubb and Barnens bokklubb. Since 2016, Norstedts Publishing Group is part of the Storytel Group.
Revenue
€44 million (2019)
Number of employees
ca. 100 (2020)
Kapero deliverables
- Analysis of the organization, roles, responsibilities, processes and purchases on the editorial and production department within all Norstedts publishers.
Norrköping municipality is a municipality in Östergötland county. The central city is Norrköping. The municipality, which with its 1600 square kilometres is the largest in the county, is located in the north-eastern part of Östergötland. Norrköping is Sweden's eleventh largest urban area with 96 776 inhabitants in 2018. Norrköping's total population in 2021 was 144 128.
Number of employees
10,975 (2019)
Kapero deliverables
- In-depth analysis of Norrköping Municipality's information and communication operations including roles and responsibilities, stakeholder overview, current internal and external communication activities and future endeavours. The goal was to restructure and enhance operational efficiency, aiming to meet the future needs of internal and external communication.
NCC Aktiebolag is a Swedish multinational construction and real estate company. Its main shareholder is Nordstjernan AB. NCC operates in the Nordic region. The group's head office is located in Solna. NCC, the Nordic Construction Company, was formed in 1988 as a result of a merger between JCC and ABV.
Revenue
€5.1 billion (2020)
Number of employees
14,500 (2020)
Kapero deliverables
- Needs analysis, requirements definition, procurement, and project management of a new media bank for the information department.
- Business development of the in-house agency organisation.
Natur & Kultur (NoK) is a Swedish book publisher founded in 1922 with an extensive range of educational and general literature. Since 1947, Natur & Kultur has been run as a foundation. In addition to book publishing, the foundation's mission is "to counter totalitarian ideas and statecraft and to promote economic and political freedom".
Revenue
€35 million (2020)
Number of employees
142 (2020)
Kapero deliverables
- Development of strategy for digitalization of teaching aids.
- Analysis of the organization, roles, responsibilities, processes and purchases on the editorial and production departement of General Literature and Study Materials.
- Change in roles and responsibilities, and implementation of new tools and work processes in the newsroom.
- Development of vision, organization, direction and action plan and business case for an outsourced production department.
Mittmedia was one of Sweden's largest media groups, owning a number of daily newspapers, printing plants and commercial radio stations in the Central Sweden region. The head office was located in Gävle. In 2019, Mittmedia was acquired by Bonnier News and Norwegian Amedia.
Revenue
€92 million (2015)
Number of employees
387 (2015)
Kapero deliverables
- Analysis of the sales organisation with associated objectives, action plan and potential.
- Development of a new organisational structure to improve sales efficiency, increase turnover and adapt to the new media landscape and changing customer needs.
Linköping University is a Swedish state university founded in 1975. The university has four faculties: the Faculty of Philosophy, the Faculty of Medicine, the Faculty of Technology and the Faculty of Education. With approximately 32,000 students and 4,000 employees (2019), it is one of Sweden's largest universities.
Revenue
€409 million (2020)
Number of employees
4,300 (2020)
Kapero deliverables
- Analysis of the Information and Communications department, including roles, responsibilities, activities, and processes.
- Analysis of website and related processes, communication channels and collaboration tools for content management.
- Development of new organisational structure and responsibilities with clear ownership, to facilitate clear goal deifnition, integrated approach for planning and budgeting, and processes for collaboration between local and central communication units.
- Provide guidance for creating new web development processes, identifying the need for enhanced content management, prioritizing customer experience, and recommending the implementation of clear guidelines for content publishing, analysis, measurement, and regular content cleanup and archiving, benefiting the university's website management
Lindex is a Finnish-owned fashion chain within the Stockmann Group with approximately 4,000 employees, around 460 stores in 19 countries in the Nordic, Baltic, Central Europe, Balkans and Middle East regions. In addition to in-store sales, Lindex also sells fashion through its Shop Online in 28 countries; all EU countries and Norway. The Lindex range is also available via Nelly.com, ASOS.com, Boozt.com and Zalando. The range includes women's fashion, lingerie, children's clothing and cosmetics.
Revenue
€576 million (2019)
Number of employees
ca. 5,000 (2019)
Kapero deliverables
- Analysis of the marketing departements organization, processes and purchases.
- Development of a new organization and action plan including business case.
The Royal Court is the organisation that assists Sweden's Head of State and Royal House in their official duties. It is also the task of the Royal States to preserve, and to show to the public, the cultural heritage associated with the Swedish monarchy.
Revenue
€12 million (2012)
Number of employees
255 (2012)
Kapero deliverables
- Structure and building of organization, technology and processes to manage hundreds of thousands of images that the Royal Court possess.
Kulturhuset Stadsteatern is a cultural institution in Stockholm, comprising Kulturhuset i Stockholm and Stockholm City Theatre. In 2018, the activities had a total attendance of more than 2.8 million people.
Revenue
€47 million (2020)
Number of employees
ca. 420 (2020)
Kapero deliverables
- Analysis of the communication function in terms of organisation & processes, channels & impact and purchasing & costs, with associated action plan and business case.
- Implementation of a new organisational structure, roles and processes for the communication function and support for reorganisation and recruitment.
Kommunal also known as SKAF, is a Swedish trade union, the largest member union of LO in Sweden, founded on 23 January 1910. Kommunal organises more than 500,000 members working in municipalities, county councils, private companies, parishes, cooperatives and farms.
Number of employees
548 (2020)
Kapero deliverables
- Analysis of the communication function in terms of organisation & processes, channels & impact and purchasing & costs, with associated action plan and business case.
Kappahl is a Swedish, international clothing chain based in Mölndal outside Gothenburg. The company has nearly 400 stores and e-commerce in Sweden, Norway, Finland, Poland and the UK. Kappahl's business concept is "affordable and responsible fashion in a simple and inspiring way".
Revenue
€465 million (2019)
Number of employees
4,000 (2019)
Kapero deliverables
- Analysis of the marketing departements organization, processes and purchases with associated action plan and potential.
If Skadeförsäkring is an insurance company with approximately 3.6 million customers in Sweden, Finland, Norway, Denmark, Estonia, Latvia and Lithuania. Gross written premiums amounted to SEK 42 billion in 2015. If offers property, personal and business insurance to customers in national markets in these countries. In addition, If offers services to corporate customers with international operations at branch offices and through networks abroad.
Revenue
€4 billion (2015)
Number of employees
6,200 (2015)
Kapero deliverables
- Analysis of the Nordic internal agency businesses organization and processes (3 offices).
- Development of an action plan including a business case.
- Recruitment of a nordic advertising manager.
Hyresgästföreningen is a membership organisation and an interest group for tenants in Sweden. It has 538 000 members who receive advice and support in their dealings with landlords. Hem & Hyra is the independent member magazine of the Swedish Tenants' Association and has been published eight times a year since 2007. The magazine is published in 33 different editions. In 2021, the magazine's reach was measured at 294,000 readers in print and 253,000 unique readers digitally, giving a total reach of 523,000, making it one of Sweden's largest magazines.
Revenue
€75 million (2014)
Number of employees
850 (2014)
Kapero deliverables
- Analysis of the communication function in terms of organisation & processes, channels & impact and purchasing & costs, with associated action plan and business case.
- Development of a new communication strategy and KPIs with a clear link to business objectives, new organisational structure with clearer responsibilities and mandates, new media and channel strategy with optimisation of budget levels and a monitoring model for evaluation of communication efforts and results.
Hemtex is a home textiles and home furnishings retailer with a total of 162 stores in January 2016, of which 138 in Sweden, 19 in Finland and 5 in Estonia. Hemtex sells home furnishing products with an emphasis on home textiles. Hemtex's product areas are Sleeping, Bathing, Eating and Socializing.
Revenue
€105 million (2020)
Number of employees
365 (2019)
Kapero deliverables
- Analysis of the marketing departements organization, processes and purchases with associated action plan and potential.
Hemköpskedjan AB is a company which, under the Hemköp brand, operates a group of large grocery stores that are either wholly owned or franchised. The Hemköp chain is part of Axfood as a "premium brand" and has an extended assortment that includes more exclusive food products. The chain has around 200 stores. The head office is located in Stockholm.
Revenue
€551 million (2017)
Number of employees
1,640 (2017)
Kapero deliverables
- Analysis of the marketing function in terms of organisation & processes, channels & impact and sourcing & costs, with associated action plan and business case.
- Preparation of new organisational structure, roles and responsibilities for the marketing function.
Haglöfs is a Swedish company in the outdoor industry that manufactures clothing and equipment for outdoor activities. Haglöfs was founded by Wiktor Haglöf in Torsång, Dalarna, who started selling backpacks to the local market in 1914. The company is owned by the Japanese Asic Group. Haglöfs is currently sold in 21 markets through retailers and distributors, has e-commerce in 12 countries and 12 of its own stores.
Revenue
€67 million (2020)
Number of employees
165 (2020)
Kapero deliverables
- Analysis of the marketing and communications department (project management, advertising, SEM, content, product information, branding, customer insight, press/PR, sponsorship, SoMe, in-store communications and E-com) with the aim of creating simple and efficient processes and happier employees. Analysis of communication impact linked to business objectives from a brand vs tactical perspective.
- Goal setting for organization, roles, responsibilities and processes including global and local activation. Goals and objectives for the distribution of brand vs. tactical communication in each market, channel selection, product information management, e-commerce.
- Potential assessment and action plan for the development and implementation of new processes, tools and organisation.
Ellos was founded in 1947 by Olle Blomqvist and Lars Gustavsson in an abandoned milk store.Ellos Group operates four online stores with different specialisations: Ellos (clothing and home furnishings), Jotex (textile and decoration products), Stayhard (menswear) and Homeroom (furniture and home decoration).
Revenue
€304 million (2020)
Number of employees
550 (2020)
Kapero deliverables
- Analysis of the marketing function in terms of organisation and processes, channels and impact, and sourcing and costs, with associated action plan and business case.
- Development and implementation of new work processes, responsibilities, and mandates for strategic and tactical communications across all channels.
- Preparation of new agency structure based on business needs and objectives and preparation of requirements for procurement and evaluation of agencies.
Clas Ohlson Aktiebolag is a Swedish retail company headquartered in Insjön, Dalarna, Sweden. The company was founded in 1918 by Clas Ohlson (1895-1979). Sales and service are provided through more than 200 stores in Sweden, Norway, Finland, and the UK, as well as e-commerce, catalogue, telephone and social media. The product range consists of more than 15,000 items within construction, electrical, leisure, home and multimedia. These are described in Clas Ohlson's annual product catalogue.
Revenue
€835 million (2019)
Number of employees
3,099 (2019)
Kapero deliverables
- Analysis of the European market departments organization, processes and purchases with associated action plan and business case.
- New processes for digitalized product information associated with the introduction of new E-Com.
- New processes and tools for the production of campaigns, the catalog and images.
Bilia is one of Europe's largest dealers of cars, vans and trucks, with around 155 locations in Sweden, Norway, Germany, Belgium and Luxembourg. Bilia sells cars from Volvo, BMW, Toyota, Mercedes, Renault, Lexus, MINI, Porsche, Nissan, Dacia, Smart and Alpine brands. It also sells Toyota, Mercedes, Renault and Nissan vans and Mercedes trucks. Bilia shares have been listed on the Stockholm Stock Exchange since 1984.
Revenue
€3.4 billion (2021)
Number of employees
5,331 (2021)
Kapero deliverables
- Analysis of the marketing function in terms of organisation & processes, channels & impact and sourcing & costs, with associated action plan and business case.
- Development of a new organisational structure and implementation of new work processes for marketing planning and in-house production of communications across all channels.
- Development of new media and channel strategy with clear link to sales and business objectives, optimisation of budget levels and monitoring model for evaluation of marketing efforts and results.
Apoteket is a state-owned company with the task of conducting retail sales of medicines in Sweden. Apoteket has approximately 400 outpatient pharmacies and 600 pharmacy representatives throughout the country.
Revenue
€1.9 billion (2021)
Number of employees
4,000 (2022)
Kapero deliverables
- Analysis of the organization and processes of the communication function associated with outsourcing.
AJ Produkter is a mail order company headquartered in Halmstad that provides products for office, warehouse and industry. The company was founded in 1975 by Anders Johansson in his parents' living room in Hyltebruk in western Småland. By 2011, AJ Produkter had grown into a group with 821 employees, with operations in around 20 countries around Europe.
Revenue
€194 million (2022)
Number of employees
298 (2022)
Kapero deliverables
- Analysis of organisation, roles and marketing processes including content production.
- Development of streamlined content production processes for enhanced efficiency.
- Development of processes between marketing, e-commerce and sales to elevate customer experience.
- Mapping roles and responsibilities in marketing organisation for better collaboration internally as well as with external agencies.
Unionen is a Swedish trade union within TCO, founded on 1 January 2008. Unionen is Sweden's largest trade union, both for civil servants and overall. At the turn of the year 2021-2022, the Union organised 685,000 members.
Number of employees
ca 1,000 (2017)
Kapero deliverables
- Analysis and vision for the organization and processes relating to Unionens external website and internal Web services.
- Development of processes and flows between the democratic board and the operative management.
Åhléns AB is a Swedish retail company that is part of the Axel Johnson Group. It was founded in 1899 by Johan Petter Åhlén and Erik Holm. Åhléns is present in almost every city in the country, including 18 stores in Stockholm alone, and is the fourth largest group of fashion stores in Sweden.
Revenue
€399 million (2020)
Number of employees
ca. 3.000 (2020)
Kapero deliverables
- Analysis of the marketing departments organization, processes and purchases including an action plan and potential.
Arbetsförmedlingen is the Swedish Public Employment Service. It’s a government agency organized under the Ministry of Employment mainly responsible for the public employment service in Sweden and the implementation of labour market policies. It also has a responsibility to work with the Swedish Social Insurance Agency Försäkringskassan.
In Sweden Arbetsförmedlingen is one of the most well-known governmental brands. Every Swedish citizen has a relation to it and at some point in life most swedes will have used their services.
Revenue
€6.5 billion (2019)
Number of employees
ca. 13,700
Kapero deliverables
- Analysis of the information department’s organization, processes and purchases.
- Creation of a new organization and implementation of new work processes for the communication departement, the web editorial team and the in-house function.
- Development of cooperation between central and local.
- Needs assessements, requirements, procurement, and implementation of new agencies for PR, Promotion and Internal Information.
Bonnier Books is the leading publishing group in Sweden and one of the largest in many other countries in Europe. Today Bonnier books covers everything from traditional publishers and bookstore chains to digital subscription services for both audio and e-books.
One of their digital subscription services, BookBeat, exists in Sweden, Finland, Germany, Poland and 23 more countries. Pocket shop, one of their bookstore chains, is a leading paperback retailer in Sweden.
Revenue
€700 million (2019)
Number of employees
ca. 2,000
Kapero deliverables
- Analysis of the organization, roles, responsibilities, processes and purchases at the editorial and production departments within all Bonnier publishers.
- Development of vision, organization and direction including action plan and business case for a joint production department.
- Analysis of inventory including stock levels, titles, print runs, and editions; influencing decisions in publishing and business strategies for releases; leading to substantial cost savings.
SAS Group is an airline holding company and the owner of Scandinavian Airlines that handles intercontinental traffic to and from Scandinavia. SAS is Scandinavia’s leading airline and has formed the global Star Alliance network with Air Canada, Lufthansa, Thai Airways International and United Airlines.
SAS offers over 120 destinations and has more than 400 daily departures and 240 routes. It is also part of the global leadership in sustainable aviation.
Revenue
€2.0 billion (2020)
Number of employees
ca. 7,500
Kapero deliverables
- Analysis of SAS International’s global marketing organization.
- Development of an action plan for increased efficiency and improved interaction between the central and local levels, including potential.
Telenor ASA is a Norwegian majority state-owned multinational telecommunications company. It is one of the world’s largest mobile telecommunications companies with operations worldwide, but focused in Scandinavia and Asia. It has extensive broadband and TV distribution operations in four Nordic countries and owns networks in 8 countries.
Telenor is the largest actor in Norway and is also a prominent actor in Asia (Bangladesh, Malaysia, Pakistan, Thailand, and Myanmar).
Revenue
€11.2 billion (2019)
Number of employees
ca. 20,000
Kapero deliverables
- Analysis of the marketing and communication functions at Telenor, Bredbandsbolaget and Glocalnet concerning organization, processes and purchasing, and action plan including potential.
The NZZ media group is a Swiss media company which deals with the activities related to newspaper (online and print), magazine, book publishing and television broadcasting. The company has products for the German-speaking regions of the country as well as international editions in on-line and print as well as an editorial department in Berlin for the german market.
The group is devided into the business areas NZZ Medien and Business Medien (events and information services). The main purpose of the group is to publish the Neue Zürcher Zeitung, NZZ am Sonntag and other media. NZZ has more than 187.000 subscribers and has been very successful in the transformation to a digital subscription model.
Revenue
€320 million (2020)
Number of employees
ca. 1,000 (2020)
Kapero deliverables
- Analysis of editorial organization, processes and content volumes for NZZ and NZZ am Sonntag.
- Development of future scenarios for the Editorial departments, Digital newsroom and Print department (organisationl structure, responsibilities, processes and roles)
