Case studies
Case studies
Bauer Media Group is a family-owned German multimedia conglomerate over 140 years old. It operates worldwide and owns more than 600 magazines, over 400 digital products and 50 radio and TV stations, as well as print shops, postal, distribution and marketing services.
Bauer Media operates in 14 countries and has four main business areas: Publishing, Audio, Online comparison platforms, and SME Services.
Revenue
€1.5 billion (2020)
Number of employees
ca. 15,000
Kapero deliverables
- Analysis of the editorial organisations in Germany (Hamburg, Cologne, Munich, Rastatt), England (London, Peterborough) and Poland (Warsaw, Wroclaw) for over 250 titles/sites, out of which some are the biggest in Europe. Focus on organisation, roles and effective processes and the co-ordination and planning of content across brands and channels.
- Development of a vision for an adjusted editorial organisation including a new desk structure, definition of new roles and responsibilities with less complex and more efficient/shorter processes.
- Development of a business case and road map for development and implementation of a new editorial organisation, new roles and processes.
The Husqvarna Group is a global Swedish manufacturer provides professionals and consumers with forest, park, lawn and garden products, including chainsaws, trimmers, brushcutters, cultivators, garden tractors. Husqvarna are also market leaders in the development of robotic lawnmowers. The focus is on high performance, usability and safety, making the user ready to get the job done efficiently.
Husqvarna products are sold in more than 140 countries through an extensive network of about 25.000 dealers and retailers as well as through e-com.
Revenue
€4.2 billion (2020)
Number of employees
13,252 (2017)
Kapero deliverables
- Analysis of global, regional and local marketing departments including activities and content as well as collaboration with business areas, sales regions and agencies.
- Development of target images for organisational structure and responsibilities, integrated approach for planning and budgeting global/local, new processes for collaboration with business areas and sales regions as well as channels and content needs.
- Development of new principles for budgeting and follow up global/local, including working media.
Electrolux AB is a Swedish multinational home appliance manufacturer. It is consistently ranked the world’s second largest appliance maker by units sold, after Whirlpool. Electrolux products sell under a variety of names (e.g. Electrolux, AEG, Fridgidaire) and are primarily manufacturing major appliances and vacuum cleaners intended for home consumer use.
Electrolux exists in 120 markets around the world. It sold around 60 million products and had 116 billion SEK in sales in 2020.
Revenue
€11.2 billion (2020)
Number of employees
ca. 48,500
Kapero deliverables
- Analysis of the organization, processes and purchases of European marketing / product development function within the ”Floor Care and Small Appliances”.
- Development of action plan for increased efficiency and improved interaction between the central and local levels, including potential.
IKEA is a Swedish-origin multinational conglomerate that designs and sells ready-to-assemble furniture, kitchen appliances and home accessories, among other goods and home services. IKEA has been the world’s largest furniture retailer since 2008.
As of March 2021, there are 422 IKEA stores operating in 50 countries and in fiscal year 2018, €38.8 billion worth of IKEA goods were sold. The group is responsible for approximately 1% of world commercial-product wood consumption, making it one of the largest users of wood in the retail sector.
Revenue
€41.3 billion (2019)
Number of employees
Ca 225,000
Kapero deliverables
- Development of a new organization and processes and associated change management for Ikea Communication AB.
- Investigation of concerning organization, responsibilities and processes between the various Ikea entities for the global web operations.
- Developing effective and efficient event processes for IKEA Range & Supply's yearly global launches.
The NZZ media group is a Swiss media company which deals with the activities related to newspaper (online and print), magazine, book publishing and television broadcasting. The company has products for the German-speaking regions of the country as well as international editions in on-line and print as well as an editorial department in Berlin for the german market.
The group is devided into the business areas NZZ Medien and Business Medien (events and information services). The main purpose of the group is to publish the Neue Zürcher Zeitung, NZZ am Sonntag and other media. NZZ has more than 187.000 subscribers and has been very successful in the transformation to a digital subscription model.
Revenue
€320 million (2020)
Number of employees
ca. 1,000 (2020)
Kapero deliverables
- Analysis of editorial organization, processes and content volumes for NZZ and NZZ am Sonntag.
- Development of future scenarios for the Editorial departments, Digital newsroom and Print department (organisationl structure, responsibilities, processes and roles)
The Oatly Group is a Swedish food company that produces alternatives to dairy products from oats. Oatly was formed in the 1990s using research from Lund University and are now the worlds largest oatmilk company. Oatly's key markets are Sweden, Germany and the UK, as well as China and US. Their products are available in more than 70,000 retail stores and 72,000 coffee shops and food services around the world.
Revenue
€220 million (2020)
Number of employees
500 (2020)
Kapero deliverables
- Development of a new media and channel strategy for 3 markets with a clear connection to sales and business goals, optimization of budget levels and follow-up model for evaluation of market initiatives and results.
Telia Company AB is a Swedish multinational telecommunications company and mobile network operator present in Sweden, Finland, Norway, Denmark, Lithuania, Latvia, and Estonia. Telia also owns TV4 Media which includes TV4 in Sweden and MTV in Finland and C More Entertainment (pan-Nordic operator of premium television channels).
Of the stock, almost 40% is owned by the Swedish government and Telia Company is the largest Nordic and Baltic fixed-voice, broadband, and mobile operator by revenue and customer base.
Revenue
€7.08 billion (2019)
Number of employees
ca. 20,800
Kapero deliverables
- Analysis of the market function with regard to organization & processes, channels & effect as well as purchasing & costs, with associated action plan and business case.
- Analysis of processes and responsibility for different types of content for all channels (product information, editorial content, marketing material, store material) with associated target image, action plan and potential.
- Development of a new media and channel strategy with a clear connection to sales and business goals, optimization of budget levels and follow-up model for evaluation of market initiatives and results.
Scania AB is a major Swedish manufacturer and a world-leading provider focusing on commercial vehicles – specifically heavy lorries, trucks and buses. It also manufactures diesel engines for heavy vehicles as well as marine and general industrial applications. The company is a part of the Volkswagen group.
Scania has a presence in about 100 countries, but their research and development center is still in Sweden. They have a market share of almost 20% in Europe alone.
Revenue
€15.2 billion (2019)
Number of employees
ca. 51,300
Kapero deliverables
- Analysis of the global marketing and communication function (campaign, content / digital, brand, image and video, trade fairs, events, group info, sustainability, press, PR, PA and IR) and collaboration with customers, agencies and local marketing functions around the world.
- Development of a new operating model with organisational structure, responsibilities and new main processes for planning, project management and publishing across channels, as well as interfaces for collaboration with clients, agencies and local marketing functions.
- A new model for central and local activation, channel strategy, measurement and KPIs as well as target images for in-house function.
- Development of business case and roadmap for development and implementation of new organization, processes and routines.
SAS Group is an airline holding company and the owner of Scandinavian Airlines that handles intercontinental traffic to and from Scandinavia. SAS is Scandinavia’s leading airline and has formed the global Star Alliance network with Air Canada, Lufthansa, Thai Airways International and United Airlines.
SAS offers over 120 destinations and has more than 400 daily departures and 240 routes. It is also part of the global leadership in sustainable aviation.
Revenue
€2.0 billion (2020)
Number of employees
ca. 7,500
Kapero deliverables
- Analysis of SAS International’s global marketing organization.
- Development of an action plan for increased efficiency and improved interaction between the central and local levels, including potential.
Swedbank AB is a Nordic-Baltic banking group based in Stockholm, Sweden, offering retail banking, asset management, financial, and other services. Swedbank has 7.25 million retail customers and 544,000 corporate customers in Sweden, Estonia, Latvia, and Lithuania.
The group has 252 branches in Sweden and in the Baltic countries and also has a presence in New York, Shanghai and Johannesburg. It is one of the primary banks in Sweden and has almost half of the population as its customers.
Revenue
€6.35 billion (2019)
Number of employees
ca. 15,500
Kapero deliverables
- Analysis of the Group Marketing, Communication and Sustainability function (brand, PR, PA, IR, press, internal communication, campaign, content/digital etcetera) and their collaboration with business areas, local functions and agencies.
- Development of operating model and a new organisational structure, responsibilities and new main processes as well as interfaces towards business areas, local functions and suppliers. The operating model covers group and business area responsibilties.
- Business case and roadmap for development and implementation of new organisation, processes and routines.
- Process development and implementation support.
- Analysis of the Group Legal function and the collaboration with business areas, local functions and suppliers.
TV4 Media AB, formerly Bonnier Broadcasting AB, is a Swedish media holding company which is currently a part of the Swedish telecommunications company Telia. It owns several channels like TV4, Sjuan, TV12, Sportkanalen, TV4 Film, TV4 Gold, as well as C More Group and MTV Finland.
Previously TV4 was the only commercial TV-channel in Sweden and it is still one of the most profitable TV-companies in Europe. TV4 Play, their on-demand solution, covered 54% of the commercial AVOD-consumption in 2019 (Advertising based Video On Demand).
Revenue
€400 million (2020)
Number of employees
ca. 900
Kapero deliverables
- Development of a new cross-functional program process with regard to digital development, concept business and communications, as well as a new process-based program organization.
- Development of new processes and responsibilities at the communications department in connection with the outsourcing of trailer production.
- Methods and tools for monitoring the delivery, quality and economy.
- Developing a new intake and development process for new program formats.
- Creating a structure for a new drama organisation focusing on TV-series. Developing process for intake, development and production faces.
- Building a new structure, planning-, budget- and follow up- process for production in the TV4 News organisation.
Arla Foods amba is a Danish multinational cooperative based in Viby, Denmark, and the largest producer of dairy products in Scandinavia and the fourth largest dairy company in the world, with respect to milk volume. Arla Foods was formed as the result of a merger between the Swedish dairy cooperative Arla and the Danish dairy company MD Foods. It is owned by 12,500 farmers across Western Europe and Scandinavia and it´s products are sold all over the world.
Revenue
€10.6 billion (2020)
Number of employees
19,000 (2020)
Kapero deliverables
- Analysis of organization and process for content production. Preparation of new content strategy and KPIs and goals.
- Development of a new channel-independent content process and tools for prioritization, planning, control and follow-up of production.
- New organization with clear responsibilities and roles as well as implementation plan.
Apotek Hjärtat is a pharmacy shop chain owned by ICA Gruppen. It has around 390 shops and is the largest pharmacy chain in Sweden. It is also a part owner of Min doktor, which is one of Sweden’s largest actors within digital primary care services.
Apotek Hjärtat has around 31% market share in Sweden.
Revenue
€1.5 million (2020)
Number of employees
ca. 3,000
Kapero deliverables
- Analysis of Marketing and Communication functions (Brand, Corporate Communications, internal and market communication, loyalty and digital communication). Great focus on organization, processes, effect, growth and investments based on digitization and e-commerce as well as a changed market and competitive situation.
- Development of target images to create an efficient organization with streamlined interactions between business areas and the e-com organization.
- Development of communication strategy based on business goals and plan as well as brand and tactical communication, new and existing customers, activities, channels and reach.
- Development of a new cross-functional main process and KPIs for campaign and content linked to the new organization.
Aller Media is among the leading media companies in the Nordics and is headquartered in Copenhagen, Denmark.
Aller Media AB in Sweden is the leading publisher of magazines and weeklies with some of the Sweden’s best-known brands, such as ELLE, MåBra, Svensk Damtidning, ELLE Decoration, Allers, Hemmets Veckotidning, Hänt i Veckan, Femina and Residence.
In Sweden, almost half the population read something published by Aller and their sites have around 9 million views and 2,2 million unique visitors every week
Revenue
€94 million (2023)
Number of employees
366 (2023)
Kapero deliverables
- Analysis of editorial organization based on efficiency and savings as well as adaptation to digital conversion.
- Preparation of new organizational structure, roles, responsibilities and processes as well as support in connection with reorganization and recruitment.
- Implementation of new editorial work processes for effective publishing in all channels.
- Analysis and implementation of a new sales organization to streamline sales work, increase sales and adaptation based on a new media landscape and changing customer needs.
- Facilitation of management's strategy work based on streamlining and adaptation to the digital transformation of the industry.
Arbetsförmedlingen is the Swedish Public Employment Service. It’s a government agency organized under the Ministry of Employment mainly responsible for the public employment service in Sweden and the implementation of labour market policies. It also has a responsibility to work with the Swedish Social Insurance Agency Försäkringskassan.
In Sweden Arbetsförmedlingen is one of the most well-known governmental brands. Every Swedish citizen has a relation to it and at some point in life most swedes will have used their services.
Revenue
€6.5 billion (2019)
Number of employees
ca. 13,700
Kapero deliverables
- Analysis of the information department’s organization, processes and purchases.
- Creation of a new organization and implementation of new work processes for the communication departement, the web editorial team and the in-house function.
- Development of cooperation between central and local.
- Needs assessements, requirements, procurement, and implementation of new agencies for PR, Promotion and Internal Information.
ICA Gruppen AB is the second largest retail company in Scandinavia. The main focus is food and health, but the group also owns a bank, real estate division and a pharmacy chain. Its operations are mainly based in Scandinavia but also in Latvia, Lithuania and Estonia.
Ica has about half of Sweden's grocery trade. At the end of 2018, Ica had around 2,075 own and retailer-owned stores and pharmacies in Sweden and the Baltics.
Revenue
€11.8 billion (2019)
Number of employees
ca. 23,000
Kapero deliverables
- Analysis and reorganization of the Nordic market organization
- Development and implementation of effective processes and tools for in-house production of campaigns.
- Analysis, vision and action plan for new CRM-organization.
- Establishment of in-house function for the production of packaging design.
- Needs analysis, requirements definition, procurement and project management of new media bank.
Volvo Cars is a Swedish multinational car manufacturer headquartered in Gothenburg, Sweden. The company manufactures SUVs, station wagons, and sedans and have the whole world as its market. The company's main marketing arguments are safety and its Swedish heritage and design. In 2010, Zhejiang Geely Holding Group bought Volvo Cars and Volvo Cars was publicly listed on the Stockholm stock exchange in 2021.
Revenue
€25 billion (2020)
Number of employees
40,000 (2020)
Kapero deliverables
- Preparation of new organizational structure, roles and responsibility for the marketing function.
Bonnier Books is the leading publishing group in Sweden and one of the largest in many other countries in Europe. Today Bonnier books covers everything from traditional publishers and bookstore chains to digital subscription services for both audio and e-books.
One of their digital subscription services, BookBeat, exists in Sweden, Finland, Germany, Poland and 23 more countries. Pocket shop, one of their bookstore chains, is a leading paperback retailer in Sweden.
Revenue
€700 million (2019)
Number of employees
ca. 2,000
Kapero deliverables
- Analysis of the organization, roles, responsibilities, processes and purchases at the editorial and production departments within all Bonnier publishers.
- Development of vision, organization and direction including action plan and business case for a joint production department.
- Analysis of inventory including stock levels, titles, print runs, and editions; influencing decisions in publishing and business strategies for releases; leading to substantial cost savings.