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The Marketing Department of the Future Comes to Stockholm on May 27
On May 27, 2026, Stockholm becomes the Nordic capital of marketing strategy when Resumé’s flagship conference “Framtidens Marknadsavdelning 2026” (Marketing Department of the Future) gathers CMOs, brand leaders, creatives, data strategists and practitioners for a full day of insights and networking. Expect a program built for growth‑minded teams that want marketing to sit at the strategy table - not just the production line.
Why this conference matters now
Across industries, many marketing teams have drifted toward tactical production – while executive expectations for marketing’s strategic contribution to growth keep rising. The conference tackles that tension head‑on, spotlighting how modern marketing can reclaim its role as a strategic business function. These themes echo recent findings from the joint work by Sveriges Annonsörer and Kapero, which document how fragmented channel work, siloed teams, and overflowing task lists sap strategic impact – and how to fix it.
Don’t miss this session: “The Marketing Department of the Future: A Strategic Business Function”
A highlight of the day features Hanna Riberdahl, CEO at Sveriges Annonsörer, together Kaj Johansson, Managing Partner & Co‑founder here at Kapero. They’ll present key insights from the report “Framtidens marknadsavdelning 2026” and show how the marketing function can take a more prominent role in growth, strategy, and business development.
What to expect
– Key insights from the new and upcoming “Marketing Department of the Future 2026” work, co‑presented by Hanna Riberdahl and Kaj Johansson.
– A practical discussion on marketing as a strategic business function – how the role can move closer to growth, strategy and business development in the organization.
– High‑level guidance you can adapt to your own operating model – covering roles, responsibilities and collaboration without diving into vendor‑specific tools or tactics.