{"id":2558,"date":"2026-03-23T11:23:33","date_gmt":"2026-03-23T10:23:33","guid":{"rendered":"https:\/\/kapero.com\/?p=2558"},"modified":"2026-03-26T17:03:32","modified_gmt":"2026-03-26T16:03:32","slug":"new-report-google-is-taking-the-credit-as-marketing-executives-burn-through-billions","status":"publish","type":"post","link":"https:\/\/kapero.com\/en\/new-report-google-is-taking-the-credit-as-marketing-executives-burn-through-billions\/","title":{"rendered":"New report: Google takes the credit &#8211; while marketing executives burn through billions"},"content":{"rendered":"","protected":false},"excerpt":{"rendered":"","protected":false},"author":14,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-2558","post","type-post","status-publish","format-standard","hentry","category-uncategorized"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.1 (Yoast SEO v27.1.1) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>New report: Google takes the credit - while marketing executives burn through billions - Kapero<\/title>\n<meta name=\"description\" content=\"Billions are being poured into Google Ads, but our new shows that the majority of marketing budgets are spent on keywords that erode profit margins\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/kapero.com\/en\/new-report-google-is-taking-the-credit-as-marketing-executives-burn-through-billions\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"New report: Google takes the credit - while marketing executives burn through billions\" \/>\n<meta property=\"og:description\" content=\"Billions are being poured into Google Ads, but our new shows that the majority of marketing budgets are spent on keywords that erode profit margins\" \/>\n<meta property=\"og:url\" content=\"https:\/\/kapero.com\/en\/new-report-google-is-taking-the-credit-as-marketing-executives-burn-through-billions\/\" \/>\n<meta property=\"og:site_name\" content=\"Kapero\" \/>\n<meta property=\"article:published_time\" content=\"2026-03-23T10:23:33+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-03-26T16:03:32+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/kapero.com\/wp-content\/uploads\/2023\/10\/Recession-consequences.png\" \/>\n\t<meta property=\"og:image:width\" content=\"3158\" \/>\n\t<meta property=\"og:image:height\" content=\"2092\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Poya Tavakolian\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/kapero.com\/en\/new-report-google-is-taking-the-credit-as-marketing-executives-burn-through-billions\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/kapero.com\/en\/new-report-google-is-taking-the-credit-as-marketing-executives-burn-through-billions\/\"},\"author\":{\"name\":\"Poya Tavakolian\",\"@id\":\"https:\/\/kapero.com\/en\/#\/schema\/person\/919e21f2f788d0c4b1536033d6878216\"},\"headline\":\"New report: Google takes the credit &#8211; 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